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LVMH struggles in China

French luxury goods company LVMH’s revenue increased 16 per cent in 2015. The fashion and leather goods sector, the company's largest division, registered particularly good performance. LVMH is the world’s largest luxury goods company. It owns brands like Christian Dior, Bulgari, TAG Heuer, De Beers, Louis Vuitton and Dom Perignon.

Louis Vuitton accounts for the bulk of the division’s sales and profits. Jewelry sales represent about a third of the group’s watch and jewelry unit. Its fashion brands Marc Jacobs and DKNY are in the middle of a thorough reorganisation. Weak euro and strong sales in LVMH’s wines and spirits division – home to brands including Moët and Hennessy – have more than made up for slower growth in the fashion business.

However, the Chinese market is posing a problem for global luxury brands. There been a fall in luxury buying in China. The country’s luxury sector has been hit by a slowing economy and a three-year-long anti-corruption and anti-extravagance political campaign. Apparently overly optimistic growth and consumption projections for China have misled foreign investors. Some of LVMH’s stores in China have closed down. And it just so happens that this is the most recognised high-end brand in China.

www.lvmh.com/

 
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