Starting this month, the promotion of In Style • Hong Kong will begin in Bangkok. Organised by the Hong Kong Trade Development Council (HKTDC), the campaign will engage business leaders and entrepreneurs as well as consumers in Thailand to showcase Hong Kong’s vibrant lifestyle and creativity and explain how the city’s world-class services can help Thai companies expand their business overseas, especially to the Chinese mainland.
The promotion aims to deepen the already strong trade links between Thailand and Hong Kong, which is consistently rated as the world’s freest economy by the United States-based Heritage Foundation. In 2015, bilateral trade between the two economies reached $17.18 billion. The “In Style • Hong Kong” symposium on October 6 will highlight Hong Kong’s advantages as a trendsetting hub and reveal the potential of Hong Kong services sectors as partners for Thai companies. An invitation-only Gala Dinner will be held for 450 members of the business community, while a citywide promotion will combine retail and gourmet specials at venues across Bangkok for the public.
Rimsky Yuen, secretary for Justice of the Hong Kong Special Administrative Region (HKSAR) Government will officiate at the opening session of the symposium at the Plaza Athenee Bangkok. Following the opening session, many of Hong Kong’s business leaders will offer insights on how the country can facilitate the business expansion of Thai companies.
