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REI frames standards for brands

Outdoor chain REI has unveiled a set of guidelines covering each of the more than 1,000 brands sold at the co-op. The standards outline the company’s expectations for its brand partners, focusing on how they manage environmental, social and animal welfare concerns, in coordination with REI’s ongoing sustainability efforts.

REI is known for its quality outdoor gear and clothing.With these new manufacturing policies, REI is not only reassuring customers that goods will continue to deliver top-rate performance, the company is also informing shoppers that the goods sold at its stores are manufactured by responsible, environmentally sound businesses.

Among the guidelines are those requiring brands to have a manufacturing code of conduct for supply chains. The animal welfare restriction pertains to prohibiting brands from using animal fur and exotic leather. There are restrictions regarding the use of certain wool.

REI is also introducing a list of preferred attributes that let shoppers use keywords like organically grown cotton and recycled materials to search for products, pushing them to brands and products that are using socially responsible and sustainable manufacturing practices. Consumers increasingly expect that retailers they buy from have done their homework in understanding the social and environmental practices of the brands they carry.

 

 
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