"Mercedes-Benz Fashion Week was held in Russia, March 17 to 17, 2017. More than 30 global fashion industry experts from nine countries gathered to discuss modern trends and the current challenges the industry is facing. The main topic of the conference was the destruction of fashion industry stereotypes, its transformation under the influence of the scientific and technological revolution."
Mercedes-Benz Fashion Week was held in Russia, March 17 to 17, 2017. More than 30 global fashion industry experts from nine countries gathered to discuss modern trends and the current challenges the industry is facing. The main topic of the conference was the destruction of fashion industry stereotypes, its transformation under the influence of the scientific and technological revolution.
For two days global fashion industry experts discussed topics on modern education, foresight and expectations, promotion of young designers, stages of designer workflow, participation in a runway show, technology as the driver for the fashion industry, working with the new tech, starting a business and prospects for brands.
Finalists of the Innovative Solutions for Fashion Industry and Retail contest presented their startup projects. There were also presentations of the global product verification system, virtual tailors, digital 3D solutions for production and selling of clothes, distant cues from a fashion consultant, personal shopping chatbot assistants, functional prosthetic devices as modern fashion accessories and artificial intelligence capable of designing clothes.
The two-day Fashion Futurum international conference was the central stage for the main display of innovative fashion technologies. The business program consisted of panel discussions, public talks, workshops and presentations of startups.
