Sri Lanka’s apparel sector associates are to be supported by the country’s largest private bank with an exclusive debit card that confers special benefits, under a partnership between the Commercial Bank of Ceylon, the Joint Apparel Association Forum (JAAF) and Channel 17, the company tasked with managing an employee loyalty program for the sector. The aim is to retain and reward workers of the apparel industry which is a vital constituent of Sri Lanka’s export economy. The debit card will enable them to manage their finances better and at the same time receive a host of other benefits.

The JAAF membership targeted Commercial Bank – MasterCard issued Ransalu Privilege Card will be available free of charge to any member of the JAAF operated Ransalu Loyalty Program who has or opens an account with Commercial Bank. The debit card will make its owners eligible to receive the extensive collection of discounts and offers normally enjoyed by Commercial Bank debit card holders, in addition to the benefits they are entitled to under the Ransalu program.

The card will also serve as identification for them to claim benefits from the Ransalu loyalty program, which targets a membership of over 3,50,000. The Ransalu privilege loyalty program already offers its members discounts on essential consumer items, hospitalisation, pharmaceutical products and clothing.