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Welspun will market Egyptian cotton

Welspun India has entered into a co-operation agreement with the Cotton Egypt Association to promote and market Egyptian cotton products worldwide. The two will work together to create programs for the promotion of the Egyptian Cotton logo in retail markets across the globe. The agreement will also help enhance the complete supply chain of Egyptian cotton starting from cultivation to the final product, which will also benefit the Egyptian farmer and the industry as a whole.

Welspun will invest Rs 20 crores in a stage-wise manner over the next few years to support the joint initiatives. Welspun India is also exploring options for expansion of its Egypt operations to include a manufacturing facility for Egyptian Cotton home textile products. It has filed for 27 global patents, of which nine have already been granted.

Welspun India is one of the world’s largest home textile manufacturers. With a distribution network in more than 50 countries, and manufacturing facilities in India, it is the largest exporter of home textile products from India and a supplier to 17 of the top 30 global retailers.

Post verifying Welspun’s quality and supply chain reliability processes, the Cotton Egypt Association has allowed the company to use the Egyptian Cotton logo for five years until 2022.