Abercrombie & Fitch has entered into a multi-season partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. This collaboration is the first for Abercrombie's activewear brand, Your Personal Best (YPB).
The co-designed collection will roll out in three seasonal drops: Fall 2025, Spring 2026, and Summer 2026, and will feature styles for both men and women.
The first collection for men will include a variety of shorts, tees, tanks, and hoodies. The women's range will feature an assortment of leggings, sports bras, and sweatshirts. Prices will range from $29 to $90, and the collection will be available on abercrombie.com and in stores.
Carey Collins Krug, Chief Marketing Officer, Abercrombie & Fitch Co, notes, TJ and Dani are the perfect partners who bring "authenticity and athletic insight to every stage of the process, helping create a collection that performs as well as they do, without sacrificing style.
Launched in 2022, YPB aims to empower customers to be their personal best in any situation, from high-intensity workouts to casual moments. The collection is available in sizes XXS-XXL, with additional options for long and short lengths.
