Minnesota-based eco-friendly apparel brand Abode Outside is expanding its wholesale program with four new outside rep agencies, enhancing its ability to serve key markets. Known for sustainable, four-season apparel, Abode’s wholesale growth follows its strong performance in e-commerce and an increasing presence in brick-and-mortar stores.
Abode's VP of Operations and Co-founder, Jake Baller, emphasized that the rising demand for affordable, sustainable apparel aligns well with their decision to expand retail partnerships.
This step is expected to boost the brand's visibility, bringing it closer to a wider audience while reinforcing its presence in the market. The company views this growth as essential to advancing its brand and connecting with environmentally-conscious consumers.
The recent additions bring Abode’s regional sales team to six, though the company is still seeking reps for the South and Pacific Northwest regions. This expanded team aims to provide better service to retail partners and enhance the availability of Abode’s eco-conscious products across the US.
