Adobe’s first Digital Price Index (DPI) identifies tremendous choice, volume and velocity in the online apparel category. Nearly half of the 7,000 new apparel products that appear online each day are targeted at women (3,150), while one-quarter (1,750) target men and the rest are aimed at children, babies and footwear. Nearly one-third (30.8 per cent) of all spending on women's clothing went toward products that are one month old or less, while 18 per cent of spending on men's apparel was for items that were one month old or less.

May apparel data show prices for apparel online dropped faster than offline. The DPI found 4.3 per cent year-over-year price deflation in May. Data also points to the biggest discounts for the highest and lowest priced apparel online. High-end apparel, the top 25 per cent most expensive items online, shows a 5.5 per cent drop in prices year over year while low-end apparel, the lowest 25 per cent, saw prices decrease by 7.5 per cent over the same time period. The middle 50 per cent of apparel shows minimal deflation from the year prior.

Apparel sold online is clearly developed with a specific velocity in mind, and an incredibly high turnover rate, compared to other categories.