Adore Me, a Certified B Corporation and a direct-to-consumer intimate apparel brand, has partnered with the MAS Foundation for Change, the non-profit arm of South Asian apparel tech conglomerate MAS Holdings, to support its mangrove restoration project in Sri Lanka.
Sri Lanka is a mangrove hotspot, but 50% of the island's mangroves have been destroyed by various activities, including farming, tourism, settlement, and pollution. The MAS Foundation for Change, which aims to tackle social and environmental challenges, has identified mangrove restoration as an important step towards improving biological diversity in coastal areas.
Adore Me's contribution to the project is another reflection of the company's commitment to sustainability and environmental responsibility. Adore Me hopes to raise awareness about the importance of preserving and restoring mangrove forests in Sri Lanka and around the world.
The mangrove restoration project will continue until December 2025, with Adore Me sponsoring the replantation of over 2,500 mangrove seedlings in Sri Lanka's Eastern Province.
