To meet the burgeoning demand for broader silhouettes with an authentic appearance combined with a drapery hand and premium feel, Tencel launched two new collections: the Regenerative Cotton x Tencel Collection and the Application Innovation Collection, at Kingpins.
The Regenerative Cotton x Tencel Collection aligns with the trend of rigid fabrics and loose/baggy fits. The fusion of Tencel fibers with regenerative cotton offers a blend of sustainability, durability, and desirable product features such as softness and luxury feel.
Collaborating with 18 denim mills globally, Tencel developed styles like ribcage jeans, jackets, chinos, and baggy workwear, among others. These garments span a wide cost range to cater to various retail price points.
Partnering with 11 denim mills across Pakistan, India, China, and Vietnam, the brand’s 20-piece collection at the event exemplified its latest denim application concepts with Tence Lyocell, Modal, and Ecovero.
Beyond the Kingpins Show, Tencel also participated as a gold sponsor in The Innovation Forum in Amsterdam. The conference emphasised the brand’s commitment to innovation and sustainability in the fashion industry.
