The Australian Fashion Council (AFC) and Sunset Lover have launched an initiative to save the iconic Australian-owned knitting mill, Silver Fleece, and preserve the cherished craft of Australian wool knitting. The revitalisation of the 73-year old mill is being led by Melanie and Dean Flintoft, Founders, Sunset Lover.
Established in 1951, Silver Fleece is renowned for its Australian craftsmanship and employs 20 skilled staff and technicians, primarily women, including younger employees dedicated to preserving the artisan craft.The knitting mill provides a premier platform for producing highly sought-after Australian-made products.
JaanaQuaintance-James, CEO, AFC, states, investing in Silver Fleece showcases the excellence and resilience of Australian craftsmanship, supports the female workforce, upholds the legacy of the Australian wool and textile industry, and helps reduce environmental impact.
Currently operating at 50 percent capacity, the mill has substantial opportunities for expansion due to rising demand for Australian-manufactured and sustainable products. Potential clients include Qantas, South Australian Police, and thousands of Australian schools and not-for-profit sporting clubs.
The mill’s Japanese knitting machines and established contracts, including producing jumpers for the Australian cricket team and school wear for more than 75 schools, highlight its significant potential,says Dean Flintoft.
There is immense potential to revitalise this mill, and investors who value local manufacturing to raise $1 million are being sought. This investment will safeguard jobs, protect Australian craftsmanship, and have a long-term positive impact on the wool industry, adds Flintoft.
The Adelaide-based mill entered administration last month, and a general meeting on June 26 resolved to wind up the company. Liquidators Daniel Lopresti and Simon Richard Miller have been appointed, and $1 million needs to be raised to prevent liquidation and secure the future of this iconic business.
