Two flagship brands of AEO Inc, American Eagle and Aerie have collaborated to launch a new limited edition athleisure denim collection.
Called, 'A Match Made in Denim,' the collection combines the best elements of American Eagle’s iconic jeans and Aerie’s signature soft, comfortable fabrics to create a unique athleisure line that mimics the look of denim.
Jennifer Foyle, President and Executive Creative Director for both brands highlights, the collection uses the cool transfer technology that adapts the fabric characteristics of AE’s denim designs to other materials. This technique gives sports bras and leggings the distinctive salt-and-pepper appearance of ’90s denim. The collection also features printed trompe-l’œil back pockets and unfinished hems on the bottoms.
Special dyeing and washing techniques were applied to create authentic denim effects in the collection. Seams on underwear and sports bras replicate the washed-down look of jeans, while items like corset denim tops and sports bras feature a light cloudy wash.
The 34-piece collection includes tube dresses, zip-up jackets, wrap skirts, sweatshirts, T-shirts, joggers, sports bras, intimates, leggings, and men’s underwear. Additionally, a line of women’s swimwear features a one-piece, bikini, and sarong with a dark denim look. Denim accessories such as a polka dot cap, bucket hat, scrunchie, bag, and sneakers complete the collection.
The collection retails for $7.95-$69.95 and is exclusively available at AEO’s unique store concept, The Gateway, in New York City, and online at AE.com and Aerie.com.
