The global athleisure market is set to reach USD 330.99 billion by 2022, growing at a CAGR of 9.5% from 2023 to 2030. The rise in health awareness and fitness activities, along with the increased adoption of casual wear in daily life, has propelled the growth of the athleisure market, according to a recent report by Reliable Business Insights.
One of the main findings is the emergence of sustainable and eco-friendly athleisure wear. Consumers are increasingly concerned about the environmental impact of their purchases and are looking for sustainable options. Another trend highlighted in the report is the rising popularity of online channels for athleisure purchases. With the COVID-19 pandemic accelerating the shift to online shopping, e-commerce platforms have become essential for the athleisure market's growth.
It is found an increasing demand for customization and personalization of products, with consumers seeking unique and tailored pieces. To meet this demand, athleisure brands are exploring new technologies to personalize their products, such as 3D printing and digital design tools.
There are opportunities of collaborations and partnerships between athleisure brands and technology companies to create innovative and sustainable products.
