Signaling a concerted effort to integrate sustainable textile solutions into Athleta products, Gap Inc. and Ambercycle have unveiled a groundbreaking partnership. 

Known for its commitment to sustainability and inclusivity, Athleta is collaborating with Ambercycle to revolutionise its product offerings. The partnership will include the integration of Ambercycle's cycora regenerated polyester to replacing traditional polyester in Athleta's lineup. This bold move positions Athleta as a pioneer in embracing cycora on a large scale, commencing in 2026.

With a focus on designing apparel tailored for women by women, Athleta's range prioritises inclusivity and functionality, catering to various aspects of women's active lifestyles, from yoga and training to travel and recovery.

Chris Blakeslee, CEO, Athleta, emphasises the brand's commitment to sustainability and quality. He says, the brand is dedicated to reducing environmental impact by integrating recycled materials like cycora into its products. This not only aligns with the brand’s core values but also upholds its uncompromising standards of quality.

Ambercycle's innovative molecular regeneration technology is instrumental in transforming discarded polyester into cycora, a high-performance material that rivals virgin-grade polyester in quality while mitigating greenhouse gas emissions and reducing dependence on landfilling or incinerating end-of-life textiles.

Shay Sethi, CEO, Ambercycle, adds, together, the companies are propelling the circular fashion movement forward.