In a move to connect with the Chinese market, American clothing brand Gap has collaborated with a local label, Attempt, for its debut China collab.

Attempt is a relatively unknown brand, but its collaboration with Gap has allowed the brand to showcase its unique personality through elevated basics, featuring subtle hardware touches and moody tie-dye shades.

Attempt sees collaboration as a growth opportunity, enabling the brand to learn about its own internal obstacles while opening up future possibilities. The Wuhan-based label has previously collaborated with Vans, Descente, Puma, and Asics, and is set to release a collection with Ugg in China soon.

With Gap having sold its China business for $50 million, localized collections like this may become more frequent.