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Australian Wool Network launches wool supply program

Australian Wool Network (AWN) has launched a Direct Network Advantage (DNA) wool supply program, linking garment brands to woolgrowers on South Australia’s Kangaroo Island. Kangaroo Island is the first district to join the DNA scheme, to supply wool for KI-branded garments that will be available at 230 retail outlets around Australia, including international airports.

The DNA concept enables retail consumers to follow the journey of wool from bale to garment and allows woolgrowers to potentially have their own district knitwear brand. A key feature of the DNA program is a QRC tag (Quick Response Code) on each garment that can be scanned by a smart phone to show a video of how Kangaroo Island wool is produced. AWN is now inviting wool growers around Australia to submit wool that meets specifications suitable for the DNA program and the end product.

AWN’s DNA wool supply program was developed as a result of their purchase of knitwear manufacturer Hysport. One of the products to be available under this scheme is the luxury knitwear label MerinoSnug, one of Hysport’s premier clothing brands which is made from Australian Merino wool and New Zealand possum fur. According to Australian Wool Network Managing Director, John Colley, by controlling wool processing from bale to retail, AWN is in charge of some of the associated costs, which enables them to offer a better price for specific wool types.

www.woolnetwork.com.au

 
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