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The Rudolf Group has launched the Cycle-logic brand to focus on transforming waste into more sustainable materials. The brand captures tremendous technical innovation and pioneers the upcyling of post-consumer, disposable and non-returnable plastics such as PET Bottles into valuable textile industry.
The Rudolf Group has also launched the first three cycle logic chemical auxiliaries for textiles based on post-consumer recycled PET bottles. These include Feran Upcycle ICT: the first intelligent moisture management technology for PES textiles; Rucogen Upcyle RNB: The most diversifying agent for indigo washing and Rucolin Upcycle SOS: A first all-in-one multi-functional high-affinity polymer dyeing auxillary.
Rudolf GmbH provides textile and chemical products. The company offers pretreatment, dyeing, finishing, and coating products. Rudolf also offers materials and technology for various applications and processes that formulate or manufacture professional/consumer care products. The group sees itself as a global service provider for the whole textile industry. Over 1,300 Rudolf employees worldwide work at developing innovative products to contribute to our customers' success, many of whom belong to different industries.
Tencel™ brand is partnering with One Tree Planted once again, an innovative NGO focused on reforestation efforts, to introduce “#MakeAPledge” campaign on TikTok and Instagram. The campaign will enable consumers to submit a short video pledge in exchange for a “Tree Certificate”. For every certificate generated, Tencel™ will then plant a tree with One Tree Planted as a way to acknowledge their contributions in aiding the global reforestation effort.
In addition to NGOs, this year the campaign will include a variety of new and powerful influencers, including Lily Cole, Caitlyn Warakomski, Valeria Hinojosa and more! As social media influencers, their raw star power and dedicated audiences will play a big role in shaping the sustainability movement to #MakeItFeelRight.
Since the inauguration of the first #MIFR campaign in 2019, demand for sustainable fashion and lifestyle has skyrocketed. With the launch of the #MakeItFeelRight reboot, the brand aims to inspire consumers to heal the planet by implementing sustainability practices and products in their daily routines, says Florian Heubrandner, Vice President Global Textiles Business, Lenzing AG.
Jemmy Kartwa Sastraatmada, Chairman, Indonesian Textile Association (API) says, the condition of the domestic textile and textile products (TPT) industry is increasingly critical as utilization has fallen by an average of around 55 percent since March 2021. The purchasing power of the people has declined due to the pandemic and massive sales of imported goods in the domestic market are adding pressure on the local textile industry.
Jemmy says, if the influx of imported goods continues, the small and medium industries (IKM) will be hit even more. At a press conference for the Indonesian Textile Association (API) and the Indonesian Filament Fiber and Yarn Producers Association (APSyFI), he urged the government to immediately apply import duties on trade security measures (BMTP) or apparel safeguards. Redma Gita Wirawasta, Secretary General, Indonesian Filament Fiber and Yarn Producers Association (APSyFI) said, a proposal to safeguard the domestic industry is currently going through stages at the Ministry of Finance.
If approved, this policy will be stipulated through a Ministry of Finance Regulation (PMK) regarding the imposition of security measures import duties (BMTP) on imports of clothing products and clothing accessories, he added.
A new survey by Kontoor Brands predicts denim will grow to be consumers’ new work uniform. As reported in the Sourcing Journal the survey says, the pandemic introduced a new level of casualness in work attire that almost borders on sleepwear. The instantaneous and unprecedented demand for comfortable at-home fashion drove brands to pivot their production to nap dresses, joggers, house shoes and wireless bras.
However, the industry is likely to gradually shift back to pre-pandemic fashion that would combine professionalism with comforts, adds the survey conducted by KRC Research. Around 85 per cent of the 1,006 surveyed adults expect their office to have a business-casual dress code in future. Almost 36 per cent plan to wear dress pants or dress skirts when they return to the office. Another 15 per cent respondents expect to wear sweatpants and joggers to work.
Nearly four in 10 workers surveyed said they expect to wear jeans to office, and 82 per cent indicated they plan to buy new jeans in the next 12 months. Jeans are also viewed as an essential off-duty item. As per the survey, 73 per cent said they’re likely to wear jeans for a night out with friends, while 63 per cent plan to wear jeans on dates. A surprising 31 per cent said they even plan to wear jeans to more formal events like weddings.
Overall 84 per cent respondents to the Kontoor said, they plan to refresh their wardrobes in coming weeks with plans to spend $445 on new clothes. The survey echoes the National Retail Federation’s (NRF) new outlook for the year that projects retail sales will grow between 10.5 per cent and 13.5 per cent—the fastest growth the US has seen since 1984—thanks in part to the vaccination distribution putting millions back to work.
Growing at a CAGR of 3 per cent, the global denim jeans market is expected to surpass $152 billion by 2031. A report published by ESOMAR-certfied market research firm Fact.MR states, the market is anticipated to grow 1.2X from 2021 to 2031. Demand for women’s denim is expected to grow by more than 3 per cent CAGR during the forecast period.
North America is set to dominate market revenue in 2021, and is expected to grow from 1.5 billion units in 2020 to nearly 2.6 billion units by 2031. The market in China and India is expected to rise at over 4 per cent CAGR during the forecast period.
The market for regular fit jeans are expected to make up 45 per cent and reach $1.3 billion by 2031 However, the market for slim fit jeans has gained huge attention among teenagers, which has propelled the demand trajectory. Fast adoption of Western lifestyle in Asian countries has generated enormous demand for denim jeans over the last few decades. Moreover, rapid growth in consumer disposable income spending on personal care is boosting the sales of denim jeans in the continent. The market in Asia Pacific countries such as India, China, and Australia has been gaining traction owing to rising urbanization and improving consumers’ economic stability.
In its latest annual corporate responsibility report PVH Corp, the New York-based owner of brands including Calvin Klein and Tommy Hilfiger, highlighted progress made by the company in achieving its key targets set in Forward Fashion CR strategy.
As per Fashion Network, the thirteenth corporate responsibility report to be published by PVH noted developments in its strategy to advance inclusion and diversity with the introduction of the industry’s first comprehensive research report on inclusion and diversity including a roadmap to create a more equitable future, as well as nine new global Inclusion & Diversity (I&D) commitments.
In terms of its environmental goals, PVH revealed that it increased its renewable energy usage by 15 percent and that it installed what is believed to be the world’s most powerful solar roof at its warehouse and logistics center in Venlo, the Netherlands.
It also launched PVH’s first circular business model through Tommy Hilfiger’s Tommy for Life program, which has already diverted 36,429kg of textile waste to date, as well as furthered work to eliminate single-use plastics by partnering with Fashion for Good.
Likewise, on the subject of human rights, it expanded its disclosure of living wage data in its supply chain to cover 86 percent of its global manufacturing base, and reached an additional 29,368 children, parents, and teachers with educational programming and services through its partnership with Save the Children.
Furthermore, it enrolled 3,078 more women workers in its supply chain in PVH Women's Empowerment Programming, and launched its first community program benefiting women near Hawassa Industrial Park, Ethiopia.
The Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) hasurged the government to facilitate visas for exporters to enable them to meet foreign buyers to discuss business plan and place export order.
SohailShiekh, Central Chairman, PRGMEA, said as the whole Europe is opening and business activity has restarted after a long gap of lockdowns, buyers are insisting exporters visit them as early as possible for one-on-one meetings to chalk out the future business plans and place orders for upcoming Christmas season.
IjazChief Coordinator IjazKhokhar observed that the critical problem the business community is facing now is the issuance of EU countries’ visa because all the embassies have closed down their visa offices.
He said that export proceeds to the EU’s 27 member countries amounted to $7.47 billion during the July-April period. Hence, the government should focus on promoting economic diplomacy to sustain this rising trend of exports to EU countries, besides attracting foreign investment as part of the efforts to make Pakistan economically secure.
Other than that, more gender employment will also be generated when the apparel industry, which is now running on just a single shift, would be moved to double shift to fulfill these new orders, he argued.
As per an Unicommerce report, the online fashion industry witnessed an order volume growth of 51 per cent and gross merchant value (GMV) increase of 45 per cent in FY21 as compared to the previous financial year.
The faster volume growth as compared to GMV has led to a marginal decline of 4 per cent in the average order value, the report titled 'Fashion E-commerce Report' said.
Unicommerce, e-commerce focused SaaS (software as a service) platform, analyzed fashion trends for the period of FY2021 and FY2020 with a sample size of over 70 million orders.
The rising adoption of D2C (direct to consumer) amongst fashion brands has helped them build a strong connect with the consumer, leading to higher growth.
The brand websites have reported 66 per cent order volume growth and 77 per cent GMV growth in FY2021 as compared to the previous financial year, the report said.
The strong order volume growth supported with higher GMV growth has led to a 6 per cent increase in average order value, it added.
As compared to brand websites, marketplaces have reported 45 per cent order volume growth and 33 per cent GMV growth, with an 8 per cent decline in the average order value for FY2021 - which strongly reinforces that the fashion brands are investing aggressively to build a stronger D2C presence.
Notably, the trend of shopping fashion online is getting prominent in tier-II and III cities, with 118 per cent order volume growth coming from these locations driving 192 per cent order volume growth.
Womenswear held the majority share of the e-commerce fashion market with a 50 per cent share and reported 30 per cent order volume growth in FY2021 as compared to the previous financial year.
On the other hand, the kids wear segment registered over 200 per cent order volume growth and the market share significantly increased from 3 per cent in FY2020 to 17 per cent in FY-2021.
The menswear segment maintained consistent growth with 37 per cent order volume growth and 33 per cent market share in FY2021.
Swedish home furnishing retailing major IKEA plans to launch a programin India, Poland and China this year, to help suppliers there transit to 100 per cent renewable electricity. Under this initiative, the company plans to invest and support nearly 1,600 direct suppliers
IKEA is striving for 100 per cent renewable energy throughout the entire value chain. By switching to renewable electricity, these suppliers will save 670,000 tonne of emissions per year, which is equivalent to approximately 3 per cent of the total climate footprint of the IKEA value chain, it added.
IKEA has around 50 suppliers in India and is one of the largest purchasing countries. The program supports IKEA's long-term commitment to become climate positive by 2030 by reducing more greenhouse gas emissions than the value chain emits, while growing the business.
Marius Martinatis, Purchasing Manager-South Asia, IKEA said, this initiative will help IKEA save precious resources and reduce the climate footprint.
IKEA suppliers presently cannot generate all their renewable electricity on-site - a majority still needs to be bought from the grid. Through this program, IKEA will have a complete offer to support suppliers to generate renewable energy on-site and enable them to purchase the remaining part from the grid.
Presently, IKEA has implemented 51 per cent renewable energy consumption in its stores, offices, warehouses, factories, and other operations. Its goal is to reach 100 per cent renewable electricity in 2025 and by 2030 secure that all remaining energy, such as heating and cooling, in renewable as well.
As COVID-19 has rendered some of Vietnam’s traditional markets unstable, China is set to become its major export market for the textile and garment industry.
As per VN Express International, Vietnam’s textile and garment exports to China in Q1 experienced the highest growth among the five largest textile and garment export markets. Textile and garment export value to China during the period was as high as that to the EU at $680 million.
This year Vinatex faces falling demand for office wear, which is one of the group’s main products. Amidst the pandemic, consumers prefer casual wear and sportswear. Another difficulty is that inflation is expected to rise this year, resulting in higher lending rates and increased financial expenses.
Vinatex targets revenues of VND1.5 trillion ($66 million) this year, up 5 percent year-on-year, and pre-tax profit of VND201 billion, up 37 percent. The group said it will continue to divest from ineffective companies this year.
Vietnam's textile and garment exports in the first five months of 2021 hit $12.2 billion, up 15 percent year-on-year, according to the General Statistics Office.
