Tencel™ brand is partnering with One Tree Planted once again, an innovative NGO focused on reforestation efforts, to introduce “#MakeAPledge” campaign on TikTok and Instagram. The campaign will enable consumers to submit a short video pledge in exchange for a “Tree Certificate”. For every certificate generated, Tencel™ will then plant a tree with One Tree Planted as a way to acknowledge their contributions in aiding the global reforestation effort.
In addition to NGOs, this year the campaign will include a variety of new and powerful influencers, including Lily Cole, Caitlyn Warakomski, Valeria Hinojosa and more! As social media influencers, their raw star power and dedicated audiences will play a big role in shaping the sustainability movement to #MakeItFeelRight.
Since the inauguration of the first #MIFR campaign in 2019, demand for sustainable fashion and lifestyle has skyrocketed. With the launch of the #MakeItFeelRight reboot, the brand aims to inspire consumers to heal the planet by implementing sustainability practices and products in their daily routines, says Florian Heubrandner, Vice President Global Textiles Business, Lenzing AG.
