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Human ingenuity and AI synergy to drive India’s $100 billion textile ambition
Despite the dual pressures of Red Sea logistical disruptions and a projected 9–10 per cent contraction in exports to the US for 2026, the Indian textile industry is transitioning toward a high-growth trajectory.
Speaking at the ITAMMA Awards in Coimbatore on March 7, 2026, industry leaders emphasized, the sector has moved past its recessionary phase. The optimistic outlook is supported by a robust policy framework, including the removal of anti-dumping duties on man-made fiber (MMF) raw materials and the alignment of the MMF value chain under a unified 5per cent GST slab. These structural corrections, alongside newly effective Free Trade Agreements with the UK and UAE, are essential levers for India to capture market share under the global ‘China+1’ sourcing strategy.
Balancing automation with human-centric innovation
The next phase of industrial evolution is being defined by a strategic blend of advanced technology and human capital. S Krishnakumar, Deputy Chairman, SIMA, notes, the time has come to perform by way of innovation taking advantage of AI, highlighting the necessity of smart manufacturing to maintain global competitiveness. D Venkadesan, CEO, Sri Jayajothi and Company, cautioned, technology remains a ‘crutch’ without empowered personnel. This perspective shifts the focus toward a culture of continuous improvement where AI serves as a tool for human ingenuity. With the Union Budget 2026-27 introducing five mega schemes to boost productivity, the industry is positioned to bridge infrastructure deficits and achieve its $100 billion export target by 2030 through value-added, sustainable manufacturing.
The Indian Textile Accessories and Machinery Manufacturers' Association (ITAMMA) has supported the textile engineering sector since 1948. Representing a diverse membership across spinning, weaving, and processing segments, the association fosters global competitiveness through export excellence initiatives and ‘Make in India’ benchmarks. ITAMMA continues to drive innovation by integrating modern automation and AI into traditional manufacturing frameworks.
ATA to transition into a competitive global hub with ITMF membership
The Azerbaijan Textile Association (ATA) aims to transition from a regional producer to a competitive global hub. The association aims to integrate the nation’s burgeoning apparel sectori to network representing 90 per cent of global production. It has officially joined the International Textile Manufacturers Federation (ITMF) that grants local manufacturers exclusive access to international trade data and technical benchmarks. Farida Akhundova, Executive Director, ATA, emphasizes, this partnership is a ‘strategic milestone’ designed to bridge the gap between local manufacturing capabilities and the rigorous innovation requirements of Western and Asian retail markets.
Capitalizing on production growth and export diversification
The integration comes as Azerbaijan’s light industry demonstrates robust momentum, with clothing production value reaching 19.8 million manats in early 2026 - a nearly 4 per cent Y-o-Y increase. Cotton fabric output has similarly scaled, rising 9.5 per cent to exceed 30 million sq m. Leveraging its membership, ATA plans to utilize ITMF’s ‘Spinners’ and ‘Home Textiles’ committees to deepen the cotton value chain, shifting from raw fiber exports to high-margin finished apparel. With a signed Tripartite Action Plan already in place, the sector is currently executing a roadmap to host the 2029 Annual ITMF Conference, positioning Baku as a focal point for future textile diplomacy and sustainable manufacturing.
Sector leadership and modernization
Established to advocate for Azerbaijan’s light industry, ATA represents major manufacturers like Baku Textile Factory and Giltex LLC. Focused on high-performance apparel and cotton wovens, the association aims to achieve a $100 billion national export target by 2030 through Japanese and German technological integration and expanded European market access.
Indian textile industry accelerates massive export diversification strategy
The Indian textile industry is accelerating a massive export diversification strategy to mitigate the impact of escalating global trade protectionism and potential 50 per cent duties in traditional Western strongholds. By targeting 40 emerging and non-traditional markets, domestic manufacturers are shifting their focus toward high-value woven menswear segments. Data from recent trade forecasts indicates, while the US remains a critical partner, the reliance on single-corridor trade is being replaced by a multi-national approach. This shift is prompted by a need to maintain the current 12-15 per cent growth trajectory in apparel exports, ensuring that supply chains remain resilient even if major North American or European partners implement restrictive border adjustments.
Technical innovation as a competitive advantage
To capture these new markets, Indian mills are integrating next-generation cellulosic fibers and ‘liquid’ drape technologies into their Spring-Summer 2026-27 collections. Industry experts suggest, he move toward ‘City Prepper’ technical wovens and refined linen-silk blends provides a necessary edge against low-cost competitors. The objective is to move from basic commodity volume to high-margin, purpose-driven textiles, states Rajesh Kumar, a senior trade analyst specializing in South Asian exports. By adopting moisture-managing Lyocell and 3D-textured jacquards, exporters are aligning with global ‘Sandstorm’ aesthetics, allowing them to penetrate premium retail tiers in the Middle East and Southeast Asia, where demand for sophisticated, climate-adaptive menswear is rising.
Strengthening India’s global fabric presence
As a cornerstone of India’s industrial output, the textile sector contributes significantly to manufacturing GDP and employment. Historically a leader in cotton staples, the industry now targets $100 billion in exports by 2030. Focusing on high-performance wovens and sustainable blends, it seeks to dominate premium global menswear markets through enhanced technological integration and aggressive fiscal scaling.
AEPC intensifies call for increase in IES rate by RBI
The Apparel Export Promotion Council (AEPC) has intensified its call for the Reserve Bank of India (RBI) to increase the Interest Equalization Scheme (IES) rate from 2.75 per cent to 5 per cent for manufacturing exporters. Led by Dr A Sakthivel,Chairman, AEPC, during a high-level meeting with RBI Governor Sanjay Malhotra in mid-February 2026, this advocacy aims to offset the sharp rise in borrowing costs currently impacting the sector. As of March 2026, Indian exporters are contending with a perfect storm of logistics challenges; freight rates for European routes have surged from $500 to $4,000, while the rerouting of vessels around the Cape of Good Hope has added 14 to 20 days to transit times. This delay has significantly strained working capital cycles, particularly for MSMEs which constitute the backbone of the industry.
Enhancing liquidity to secure 2030 export targets
To safeguard India's $100 billion apparel export target by 2030, the AEPC is also urging the removal of the Rs 50 lakh cap on IES benefits, proposing instead a graded limit based on turnover. This push for liquidity comes as cumulative Ready-Made Garment (RMG) exports for April–January 2025-26 reached $13.13 billion, a modest 1.6 per cent growth despite the 3.8 per cent decline recorded in January 2026. MSME exporters play a critical role in employment, but procedural delays and high interest rates are undermining their competitiveness, stated Dr. Sakthivel. By aligning financial support with the newly ratified India-EU FTA, which provides zero-duty access to major markets, the industry seeks to transform these logistics-induced challenges into an opportunity for long-term structural resilience and digital-first credit accessibility. AEPC is India’s nodal agency for promoting garment exports, representing over 8,000 manufacturers. It facilitates trade via global expos and policy advocacy, focusing on high-growth categories like Man-Made Fiber (MMF) and technical textiles. Founded in 1978, it now leads sustainable manufacturing initiatives under India’s Export Promotion Mission.
From London to Tokyo, premiumization redefines retail and office markets

Global real estate landscape has changed. Gone are the cautious narratives of recovery that defined the post-pandemic years. Today, flight to quality is reshaping markets across continents, turning prime retail streets and trophy office towers into some of the most coveted assets in the world. Cushman & Wakefield’s latest reports, including the 35th edition of Main Streets Across the World and India Outlook 2026, reveal a scenario where premiumization is no longer aspirational, it is the defining trend of 2026.
The new global retail hierarchy
Global retail rents grew 4.2 per cent on average over the past year, but the most striking gains were concentrated among the top-tier streets where brand visibility is at a premium. While regional trends vary, the increase in the super-prime segment underscores a fundamental market reality: scarcity and location prestige are now more valuable than ever.
Table: Global rental rankings, top 10 (2025-2026)
|
Rank |
Street / Location |
City |
Rent ($/sq. ft./yr) |
YoY Change |
|
1 |
New Bond Street |
London, UK |
$2,231 |
+22% |
|
2 |
Via Montenapoleone |
Milan, Italy |
$2,179 |
0% |
|
3 |
Upper Fifth Avenue |
New York, USA |
$2,000 |
0% |
|
4 |
Tsim Sha Tsui |
Hong Kong |
$1,515 |
-6% |
|
5 |
Avenue des Champs-Élysées |
Paris, France |
$1,364 |
0% |
|
6 |
Ginza |
Tokyo, Japan |
$1,257 |
+10% |
|
7 |
Bahnhofstrasse |
Zurich, Switzerland |
$1,051 |
0% |
|
8 |
Pitt Street Mall |
Sydney, Australia |
$795 |
+4% |
|
9 |
Myeongdong |
Seoul, South Korea |
$653 |
+1% |
|
10 |
Kohlmarkt |
Vienna, Austria |
$601 |
+2% |
“Prime retail corridors are benefiting factors like resilient economic growth and a renewed appetite for discretionary spending,” notes Dominic Brown, Head of International Research at Cushman & Wakefield. “Flagship locations are no longer just shops, they are global stages for brand storytelling.”
London’s New Bond Street has reclaimed the crown as the world’s costliest retail street, with a 22 per cent year-on-year rent rise. In Asia, the picture is little different, Hong Kong’s Tsim Sha Tsui saw rents decline 6 per cent, reflecting a softening post-pandemic luxury consumption, while Tokyo’s Ginza rose 10 per cent, showing the resilience of local demand in carefully curated high streets.
Global frontiers of demand
High-quality office space continues to attract attention from MNCs. In major cities across Europe, North America, and Asia-Pacific, limited supply and strategic location are pushing rents upward while driving competition for trophy assets. Flexible work models, digital infrastructure requirements, and the consolidation of global corporate headquarters in prime cities are resulting in an unprecedented appetite for top-grade offices.
Global corporate decision-makers are increasingly targeting locations that provide both visibility and operational efficiency. Central business districts in London, New York, Tokyo, and Sydney are seeing historically low vacancy rates, emphasizing the value of premium-grade buildings as strategic assets for attracting talent and hosting multinational operations.
The high street versus mall dynamic
An important narrative emerging from the global retail market is the difference between high streets and shopping malls. While some regional markets are seeing slower growth in traditional malls, high streets continue to thrive as visible, aspirational platforms for brands. In many global capitals, Grade A retail streets report near-zero vacancies, forcing brands to compete for the scarce space available.
In cities such as London and Milan, prime streets are outperforming secondary locations, with rental growth often surpassing overall market averages. The scarcity of flagship locations means that high streets are now both a marketing statement and a revenue-generating asset, increasing their role in global retail strategy.
Outlook 2026, scarcity meets strategic expansion
Looking ahead, the premiumization trend is expected to increase. Key drivers include: continued economic stability in major markets, global brand expansion into carefully curated high streets, and the rise of digital commerce leading to demand for hybrid physical-digital presence. Trophy office spaces, data-enabled retail environments, and ultra-prime locations will remain the most sought-after assets.
The lesson for landlords, investors, and brands is clear: in 2026, quality and visibility are non-negotiable. In a market defined by scarcity and selectivity, those who secure premium space in leading global hubs will capture both commercial returns and strategic advantage.
Compliance drives India’s $176 bn textile shift

India’s textile economy is no longer selling fabric alone; it is selling proof. As compliance rules harden across export markets, particularly in European Union, the commercial logic of apparel manufacturing is being rewritten around traceability, environmental disclosure and digital authentication. For a country whose textile and apparel value chain touches more than 45 million livelihoods, that shift has triggered a sweeping strategic reset.
With the Union Budget 2026-27 earmarking Rs 1,500 crore for integrated sector upgrades, policymakers are steering the $176 billion industry away from the old playbook of scale-at-any-cost toward something more defensible: high-value fibres, digitally verified sourcing and centralized manufacturing ecosystems that can withstand regulatory scrutiny. The catalyst is the EU’s Digital Product Passport regime, which now effectively demands “dirt-to-shirt” visibility for goods entering the bloc. Without verifiable provenance, consignments risk exclusion. What is emerging is not incremental reform but an architectural redesign of India’s textile supply chain.
Compliance becomes the new cost of market entry
Until recently, traceability was a sustainability talking point. In 2026, it has become a tariff by another name. European buyers increasingly insist on machine-readable documentation that tracks everything from farm inputs and water consumption to chemical processing and labour conditions. For exporters, this means the difference between seamless customs clearance and rejected containers. Industry executives describe the Digital Product Passport as less of a regulation and more of a gatekeeper to a $65 billion EU-UK apparel corridor.
India’s answer has been to embed verification into the fibre itself. Blockchain registries, QR-coded bales and standardized digital procurement are turning raw materials into data assets. The country is positioning itself not just as a low-cost producer but as a trusted, transparent supplier in an era when opacity carries commercial penalties.
Rewriting the fibre story
At the farm level, the government’s strategy has coalesced around the National Fibre Mission, which aims to rebalance India’s heavy cotton dependence and modernize productivity. While cotton still anchors the ecosystem, the goal is to upgrade quality and branding rather than simply push volumes.
The flagship initiative under this umbrella, Kasturi Cotton Bharat, illustrates how policy is merging with technology. What began as a certification badge has evolved into a structured, digitally monitored supply network designed to meet international disclosure norms.
The impact estimates for 2025-26 show how the program is being executed on the ground. Model villages are being rolled out across three to five sites in each cotton district, creating controlled clusters where best practices can be enforced. Traceability is anchored in a blockchain-backed BITS system that assigns QR codes to every bale, allowing buyers to scan and retrieve origin data instantly. Farmer support comes through trained Mitras who feed agronomic information into the system in real time. At the commercial end, the emphasis is on increasing Extra-Long Staple output, which commands premium prices in luxury and performance segments.
Table: Kasturi Cotton Bharat impact (2025-26 estimates)
|
Metric |
Performance data |
|
Model Villages |
3-5 sites per district across the cotton belt |
|
Traceability Method |
Blockchain-based QR-coded bales (BITS system) |
|
Farmer Support |
Kasturi Cotton Mitras providing real-time agronomic data |
|
Market Goal |
Increase ELS (Extra-Long Staple) production for luxury segments |
Taken together, the table’s metrics reveal a deliberate shift from commodity cotton to a branded, trackable raw material. Digital tools such as Kapas Kisan for slot booking and CotBiz for e-invoicing have already brought full procurement transparency under MSP operations, ensuring both price stability for farmers and quality assurance for mills. In effect, the farm has become the first node in a verified supply chain rather than an anonymous supplier.
Waste-to-wealth moves to centre stage
While cotton gets smarter, alternative fibres are getting bigger. India’s cellulose fibre market, valued at $1.2 billion in 2025, is projected to nearly double by 2034. The growth is being driven by global demand for biodegradable and low-impact textiles, a category where India’s agricultural residue offers a competitive edge.
Nowhere is this clearer than in the banana fibre story. In knitwear hub Tirupur and heritage textile centre Bhagalpur, manufacturers have converted what was once farm waste into a commercially viable input. Automated decortication has stabilized supply and raised fibre yields from 50 to 70 per cent, while reducing labour intensity by roughly 80 per cent.
The economics are beginning to look compelling. More than half of processed banana fibre is already being diverted into high-performance composites, with nearly half feeding the home textiles segment. Exporters report that 60/40 banana–organic cotton blends are fetching premiums of up to 25 per cent in US and French markets, signalling that sustainability attributes are translating into pricing power.
The agrarian logic is equally persuasive. Because banana plants fruit only once, monetizing the pseudostem offers farmers incremental income without additional water or land use. For brands under pressure to cut resource footprints, the fibre offers a ready-made compliance narrative.
Building parks as proof engines
If fibre-level traceability forms the foundation, infrastructure is becoming the enforcement mechanism. The rollout of seven PM MITRA mega textile parks is creating consolidated, plug-and-play ecosystems that house spinning, weaving, processing and garmenting within a single geography. With planned investments exceeding Rs 70,000 crore, these parks are as much about data integrity as industrial capacity.
Centralization simplifies oversight. When the entire value chain sits inside an ESG-monitored zone, it becomes far easier to generate the documentation required for digital passports. Energy use, effluent treatment and labour audits can be captured at source rather than reconstructed later. For international buyers, that translates into lower compliance risk.
Simultaneously, blockchain-based traceability platforms are proliferating, already accounting for a large share of the Digital Product Passport technology market. These systems create immutable ledgers covering material origins, chemical usage and social audits, effectively converting every garment into a scannable compliance record. For exporters, the message is stark: if a QR code cannot verify your footprint, you are not in the game.
From volume supplier to trusted partner
India’s textile sector has long been described as a manufacturing powerhouse, contributing over 8 per cent to merchandise exports and spanning everything from raw cotton to technical textiles. But the next phase of growth appears less about adding capacity and more about upgrading credibility.
With a Vision 2030 target of $350 billion in output, the focus has shifted to modernizing MSME clusters, strengthening man-made fibre capabilities and aligning with global value chains through new trade agreements. A ₹10,000 crore SME Growth Fund is accelerating this transition, helping smaller players adopt digital systems and sustainable processes that were once the preserve of large mills.
The broader strategy is becoming clear. By combining traceable natural fibres, waste-to-wealth innovation and integrated mega-parks, India is positioning itself as a compliance-ready sourcing base at a time when transparency is the ultimate differentiator. In the coming decade, the winners in global textiles may not be those who produce the most fabric, but those who can prove exactly where every thread came from. India is betting that in a traceability-first world, proof will be its strongest export.
Lenzing scales circular denim infrastructure via new fiber launch
The debut of Tencel Lyocell - HV100 at Intertextile Shanghai marks a critical advancement in the technical capabilities of regenerated cellulose fibers within the global denim market.
Designed specifically to maintain high tenacity and low shrinkage, HV100 addresses the historical performance gap between sustainable alternatives and conventional cotton. By integrating this fiber into high-volume manufacturing lines, Lenzing is enabling mills to produce high-performance denim that retains its aesthetic and structural properties through rigorous industrial laundering. This development arrives as the global denim market, valued at $72 billion in 2025, faces mounting regulatory pressure from the EU’s Ecodesign for Sustainable Products Regulation (ESPR), necessitating a shift toward standardized, low-impact raw materials that do not compromise garment longevity.
Strategic mill collaborations and Asian market expansion
Lenzing’s expansion strategy centers on deep-tier partnerships with leading Chinese textile mills, positioning HV100 as the primary feedstock for premium denim exports. The integration of HV100 into our spinning processes allows for a 20 per cent increase in fiber efficiency compared to previous lyocell generations, noted Marcus Adeler, Regional Textile Consultant.
By securing off-take agreements with major regional players, Lenzing is capitalizing on the 6 per cent projected growth in China’s domestic premium apparel segment. A recent case study with a Tier-I Zhejiang mill demonstrated that blending HV100 with recycled cotton reduces the carbon footprint of a standard pair of jeans by approximately 35 per cent without requiring specialized machinery upgrades. This plug-and-play compatibility offers a lucrative opportunity for retailers to meet Scope 3 emissions targets while maintaining price competitiveness in a volatile retail environment.
Lenzing Group specializes in premium wood-based cellulose fibers, serving the global textile and nonwoven industries. Operating across Europe and Asia, the company focuses on high-margin lyocell and modal production. Recent fiscal reports indicate a stabilized recovery with targeted investments in carbon-neutral technologies to achieve net-zero status by 2050, building on its 85-year manufacturing heritage.
Guess abandons direct retail in China for asset-light licensing model
By the end of March 2026, Guess, Inc will conclude its 18-year direct retail presence in mainland China, shuttering all remaining brick-and-mortar locations and its Tmall flagship store. This decisive exit follows a turbulent FY26, where the brand’s Asian segment recorded an operating margin of negative 4.5 per cent in Q3, largely due to stagnant retail traffic and a 16 per cent decline in comparable store sales. Market data suggests the brand struggled to maintain its mid-tier ‘affordable luxury’ positioning as Chinese consumers shifted toward high-performance technical gear or hyper-local fast fashion. The closure marks a definitive end to a footprint that once peaked at over 250 stores, signaling a broader industry trend where legacy Western labels are trading high-cost physical storefronts for capital-efficient distribution.
Transitioning to regional licensing and brand elevation
The retreat is the first major operational move since the company’s privatization and the transfer of 51 per cent of its intellectual property to Authentic Brands Group (ABG) in January 2026. Under ABG’s management, Guess is transitioning to a licensing-led model designed to minimize direct operating exposure while maximizing brand value. This ‘asset-light’ approach mirrors the successful restructuring of brands like Forever 21, prioritizing regional partnerships over company-owned retail. While direct storefronts disappear, the brand remains active globally, recently launching its Spring/Summer 2026 campaign featuring Chiara Ferragni to boo its fashion-forward credentials. By offloading underperforming Asian assets, the company aims to focus resources on its resilient European wholesale division, which saw 7 per cent revenue growth in 2025, and high-margin licensing categories like fragrances and accessories.
Guess, Inc. is a global lifestyle brand specializing in denim-led apparel and accessories across 100 countries. Following its 2026 privatization, the brand is scaling through high-margin licensing and digital modernization. With annual revenues stabilizing near $3.2 billion, Guess plans to leverage regional partnerships to regain profitability in volatile emerging markets.
Intertextile Shanghai Apparel Fabrics-Spring 2026 establishes clear roadmap for textile industry
Having concluded on March 13, the Spring 2026 edition of Intertextile Shanghai Apparel Fabrics established a definitive roadmap for a textile industry navigating heightened regulatory and consumer scrutiny.
Bringing together over 3,000 exhibitors from 25 countries, the event served as a critical barometer for a Chinese textile market projected to reach RMB 1.85 trillion in 2026. Industry sentiment has shifted notably, with the percentage of global fashion leaders viewing the Chinese market as ‘unpromising’ declining from 41 per cent in 2025 to 28 per cent this year. This renewed optimism is fueled by a pivot toward ‘high-value’ segments, where functional textiles are expected to reach 18.5 million tons in production, representing a 14.2 per centY-o-Y ncrease.
Quantifying the circularity and digital mandate
A defining feature of this year’s fair was the expansion of the Econogy Hub, reflecting a 60 per cent increase in scale as brands race to meet the EU’s 2027 Digital Product Passport (DPP) requirements.
Data presented during the Econogy Talks highlighted, 74 per cent of modern consumers are now willing to pay a premium for fully traceable, verified sustainable items. To support this, exhibitors showcased advanced blockchain-enabled traceability and AI-driven defect detection aimed at reducing production waste. A significant new development was the launch of the Pet Boutique, targeting China’s RMB 3.5 billion pet apparel market, which is currently expanding at a rapid 20 per cent annual clip, offering a lucrative diversification path for traditional garment manufacturers.
Intertextile Shanghai is the world’s leading comprehensive apparel fabric and accessories fair, organized by Messe Frankfurt in partnership with CCPIT-Tex. Covering 190,000 sqm at the NECC, it connects global buyers with specialized zones like SalonEurope and Functional Lab. The platform supports China’s 2026 export target of $285 billion, focusing on a 15th Five-Year Plan transition toward green, intelligent manufacturing.
Textile Ministry to bridge productivity gap with overhauling of cotton value chain
Following the strategic roadmap established at the Nagpur Chintan Shivir, the Ministry of Textiles has initiated a rigorous overhaul of the domestic cotton value chain to bridge the 15 per cent productivity gap between Indian farmers and global benchmarks. With India currently contributing nearly 25 per cent of the world’s cotton area but only 23 per cent of its production, the focus has transitioned from horizontal expansion to vertical yield enhancement. Data from the 2025-26 crop cycle indicates, high-density planting systems and the introduction of climate-resilient seeds could elevate national average yields from $450 kg/ha to nearly $700 kg/ha within three seasons. This shift is critical as the domestic apparel industry aims for a $250 billion valuation by 2030, a goal that remains contingent on the consistent availability of premium, long-staple fiber.
Integrating quality standards for global apparel dominance
The textile sector is currently navigating a period of rapid modernization, where fiber quality is becoming the primary lever for export growth. By mandating stricter Quality Control Orders (QCOs) and promoting ‘Kasturi Cotton India’ branding, the Ministry is positioning domestic mills to capture high-value contracts in the European and North American markets. Dr Anil Mehra, Industry Expert notes, the focus on quality fiber is no longer a choice but a necessity to satisfy the traceability demands of global retail giants. Despite the challenges posed by fluctuating monsoon patterns and rising input costs, the integration of advanced ginning technologies is expected to reduce contamination levels by 30 per cent. This systemic improvement creates a lucrative opportunity for garment exporters to reduce their reliance on imported extra-long staple cotton, thereby strengthening the fiscal health of the entire textile ecosystem.
Operating as the backbone of India’s industrial employment, the textile sector manages a comprehensive value chain from raw fiber to finished fashion. Dominating the global yarn and home textile categories, the industry is now scaling high-performance technical textiles and man-made fibers. Backed by the PLI scheme, the sector targets a 10 per cent CAGR, leveraging its century-old manufacturing heritage to achieve $100 billion in exports by the decade's end.










