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Louis Vuitton tops Interbrand’s luxury list
Louis Vuitton is the world’s most valuable luxury fashion brand, says Interbrand. Chanel is the second most valuable luxury fashion brand followed by Gucci. The list is based on financial performance, ability to influence consumer spending and competitive strength.
The luxury market hasn't grown at such a rate since 2004. Among the reasons for the rise of luxury segment are: increased spending in China and other developing economies as well as digitally savvy marketing and ad campaigns that have attracted a younger audience.
China’s domestic luxury market expanded by 20 per cent in 2017, with mainland growth outpacing the rate of purchases made overseas. Luxury is the biggest story of the report and has an ability to connect to cultures and next generations. It has cracked the code by having a point of view in the market. Luxury is a space of excellence, whether it's fashion, leather or jewelry.
Louis Vuitton is seen as having a strong point of view in everything it does. The brand has been relentless with its engagement with millennials and is noted for investing in people. Similar trends are seen at Gucci.
Louis Vuitton and Gucci are listed among the fastest-growing brands in general, alongside Amazon and Netflix.
Millennials upturn luxury business globally
After being accustomed to middle-aged buyers for long, sellers of luxury goods are turning their attention to younger buyers. The surge of millennial buyers in the age group 20 to 34 is transforming the traditional demography at shopping malls. Their increasing incomes and family financial support allow the young to shift from fast fashion to posh clothing and accessories.
By 2025, millennials and the Generation Z (people born after 1996) are expected to consume 45 per cent of luxury fashion sold globally. Millennials account for a big proportion of purchases of high-end brands. Traditional outlets have undergone a makeover to make them millennial-friendly. They are incorporating a café look. The selfie generation has a check-in area specifically meant for taking photos. Stores have their own signature color, with red being a symbol of fortune and light blue and pastel pink representing youth.
All these are meant to help young buyers feel more comfortable. Since young people are their main customers, luxury brands employ young people in managerial positions. Watches are a favorite item, especially for online shoppers. Instead of thin leather straps in classic yellow and brown tones, they come with pastel straps and large faces with imprints of paintings.
FIEO predicts Indian exports will touch $350 billion in 2018-19
As per exporters' body FIEO, the country's exports are likely to touch $350 billion exports in 2018-19. Growth is likely to slow in the coming months owing to various domestic and global factors. Indian exports have always been influenced by the growth in global trade and therefore, subdued global trade forecast of 3.9 per cent in 2018 and 3.7 per cent in 2019 will have an adverse bearing.
Exports from September to November, being affected by high-based, clocked over 25 per cent growth in 2017. The sanctions on Iran, payment problems in Venezuela, huge depreciation of currencies of Argentina, Turkey, South Africa, Russia, Brazil and banking restrictions on large number of countries like Syria, Sudan, Libya, and Iraq are affecting exports. On the domestic front, he flow of credit to the export sector is a huge issue as export credit declined by over 41 per cent in April-June.
India devises strategies to boost exports
India is fine tuning its strategy to boost exports. The focus sectors are: gems and jewelry, leather, textile and apparel, engineering, electronics, chemicals and petrochemicals, pharma, agriculture and allied and marine products. Measures will be taken to ramp up domestic production through better capacity utilization, capacity creation and expansion in the short and medium-to- long term.
The possibility of rupee or barter trade with countries from where India is buying crude oil such as Iran, Venezuela and Russia is also being considered. During April-August, Indian exports rose 16.1 per cent while imports grew 17.3 per cent. India’s current account deficit in the June quarter of fiscal 2019 rose to a four-year high of 2.4 per cent, which has put further pressure on the weakening rupee.
In September, import duties were raised on products including refrigerators, air conditioners, jewelry, diamonds and jet fuel to arrest a widening current account deficit and a weakening rupee. Customs duties were not raised on imports of gold or electronic goods. While gold imports surged at an average 65 per cent in July and August, those of electronic items rose 15 per cent during the April-August period.
Arrangements may be finalized with countries like Russia for imports on deferred payment or increasing barter possibilities for balanced trade.
IFC teams up with Gap in Pakistan to boost resource efficiency in operations
IFC, a member of the World Bank Group, will boost resource efficiency in its operations besides driving long-term sustainability. The organisation has signed an agreement with leading global apparel company, Gap Inc in Pakistan for the same. Under the agreement, IFC's advisory services will assess the use of resources at Gap Inc's supplier factories in the country and help them implement efficiency measures to reduce the use of water, energy, chemicals and other resources.
This will also help Gap Inc to improve competitiveness and sustainability. The agreement is part of IFC's global efforts to promote resource efficiency measures in the private sector, which provides savings for companies, improves competitiveness globally, and significantly reduces environmental impacts.
Eastman launches new bio-based cellulosic fiber
Eastman has launched a new cellulosic fiber called Naia. This is made from wood pulp derived only from sustainably managed forestry. Eastman is a US chemical and fiber producer. The cellulosic fiber is also certified as biobased under the USDA BioPreferred program, a categorisation which sets it apart from generic viscose, polyester, and nylon.
Besodes its sustainability credentials, Naia is known for breathability and moisture management. The fiber is made from wood pulp from fast-growing pine and eucalyptus trees sourced from certified forests. Eastman does not use pulp that contains any endangered or ancient species. The trees are subject to an established certification process.
Eastman will promote Naia in the women’s wear market. The fiber and yarns take colors well, and Naia can be used alone or blended with other fibers. Naia is a thermoplastic material, which means mills can apply heat to the fabric to change its appearance and give the final fabric a leather look.
Eastman has been making cellulosic fiber for decades. Its acetate fibers were successful in the fashion market, but there were some drawbacks. The company saw an opportunity to reformulate and upgrade its acetate yarns as well as change the processes used to dye and finish the fibers and yarns. The result is Naia.
ILES project launched in Pakistan
WWF Pakistan has joined with the European Union and ILO in a project to implement International Labor and Environmental Standards (ILES) in the country. The program aims to improve the industrial sector’s competitiveness and strengthen the capacity of public sector to implement multilateral environmental agreements and national environmental laws and standards in Pakistan.
The ILES project’s mission is to contribute to improved environmental sustainability and worker livelihoods in Pakistan by supporting sustainable economic growth and development. Given the harmful levels of pollution discharged from numerous industries, the project will focus on an overall improvement in the sustainability of production and consumption practices, with a particular focus on water use and management in water-intensive small and medium enterprises.
The project aims at enhancing capacities of the textile and leather sector to adopt smart environmental management practices to reduce water and energy use, as well as hazardous chemicals, by 15 per cent to 20 per cent, in addition to addressing air and noise pollution and solid waste management.
Other objectives include reduction in energy consumption by enhancing capacities of the 500 textile and leather sector small and medium enterprises to reduce energy use by 15 per cent, promoting responsible production and consumption practices, and improving the livelihoods of workers by providing social protection.
Cambodia’s garment exports up 16 per cent
Cambodia’s garment exports grew 16.1 per cent in the first half of 2018. Exports has been boosted by a trade agreement that allows Cambodia to export travel goods to the United States duty free. The US in 2016 expanded trade preferences, under changes to the Generalized System of Preferences, for Cambodia and other least developed countries producing goods such as bags and luggage and accessories for travelers.
Cambodia’s garment industry is the largest employer in the country. Garment exports account for 10 per cent of the economy. The Southeast Asian economy is expected to grow seven per cent this year, compared with 6.9 per cent in 2017. But growth may ease to 6.8 per cent in 2019 and 2020. Foreign direct investment is estimated to have increased 14.3 per cent during the first six months of 2018, more than half of it Chinese investment in Cambodia’s real estate sector.
Under the EU’s Everything But Arms scheme, 47 less developed countries, including Cambodia, enjoy duty free access to the EU for exports of all products except arms. However, one risk the country faces is a potential revision of trade preferences. Another is a slowdown in the agriculture sector, which is now recovering.
Non-improvement of ESG strategies to cost Asian companies dearly
As per a report commissioned by HSBC in conjunction with East & Partners, Asian companies, particularly those in Southeast Asia, are at risk of falling out of multinational corporations' supply chains if they fail to improve their environmental, social and governance (ESG) strategies. The conclusion is based on interviews with senior executives of 1,731 companies and institutional investors. More than 300 companies and investors in Asia -- specifically China, Hong Kong and Singapore -- participated in the survey conducted over five weeks to the end of June.
As per the report, 24 per cent of Asian respondents have an ESG strategy compared to 48 per cent of corporations globally and 87 per cent of European and UK companies. Globally, tax incentives and financial returns are the two biggest drivers for corporations undertaking ESG-related activity. But Asian corporations' motivations depart from those of their global peers.
The study suggests fewer Asian companies have an ESG strategy compared to their global peers. This creates an opportunity for Asian corporations to reinforce their position by utilising green-labeled financing to communicate their focus on sustainability issues, and for others to gain advantage over their peers while 'sustainability leadership' remains relatively scarce.
Textile Exchange organises first OCRT for West Africa
US NGO Textile Exchange organised the first Regional Organic Cotton Round Table (OCRT) for West Africa in Koudougou. Attended by over 100 participants, the meeting included a large number of producers from across the region as well as representatives from governments, NGOs, ginners, traders, manufacturers, brands, and exporters. It was held in collaboration with Catholic Relief Services (CRS) and USDA during the Salon International du Cotton et du Textiles (SICOT).
A key focal point was a new report by Change Agency for Textile Exchange. Based on key interviews with local industry stakeholders, the report dwelt on the potential for Burkina Faso to develop into a major African hub for organic cotton.
The report concluded that Burkina Faso has an excellent opportunity to grow its organic cotton sector, given more collaboration and a concerted effort to bring more value-adding into the continent rather than exporting raw cotton. The country is second only to Tanzania as a producer of organic cotton in Africa. This gives the country the opportunity to act as a hub for regional development, providing the raw material for the development of cotton ginning, mills and other facilities.
Burkina Faso’s organic cotton has demand from three places: global brands, regional demand from neighbours, and domestic demand.












