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Israel-based NILIT has launched Sensil, its new nylon 6.6 brand for apparel. Sensil nylon 6.6 represents the gold standard of manmade fibers. It has an exceptional look and feel, is soft, strong, and durable, and retains newness after many wearings and washings. Sensil’s premium performance features include inherent odor control, temperature management, moisture management, and UV resistance. It is the new standard of quality for intimates, leg wear, active wear, and other style- and performance-driven garments.
NILIT, makes nylon textile fibers. Over the coming months, NILIT will be taking its unique message of fashion and performance benefits to the marketplace with a bold marketing campaign establishing Sensil as the smarter apparel choice for brands, retailers, and consumers.
Sensil is the result of extensive market analysis and research on retail industry shifts, consumer insights, and fashion trends. Many suppliers in the industry are focusing on lowering costs and, as a result, diluting quality. With Sensil, NILIT intends to work with its partners to reverse that trend.
Sensil will be supported by a 360-degree communications plan targeting fabric producers, brands, retailers, and consumers that includes trade shows and events, print and digital advertising, social media, point of sale displays, and in-store events.
In Nigeria, textile manufacturing is a key local industry, supported by a chain of suppliers such as cotton growers and natural dye makers. However, traditional methods of dyeing fabrics are threatened by cheap imports from abroad. Nigerians have a love of naturally dyed fabrics with many prints based on traditional motifs. In northern regions, it is common for cloth to be a single color, such as indigo. Dyers use dye-pits (two or three meters deep). The cloth is left in these for a day or two, before being rinsed and left to dry. Sometimes, indigo cloth is beaten and given an extra coating of indigo powder to give a deeper shade and a glossy shine or sheen.
At one time, Nigeria's textile industry used to be the third largest in Africa. Now the country spends about 100 billion naira annually on importing clothing materials. If half of this could be made locally, the drain of foreign exchange could be stopped. Jobs could be created. Buying home made goods can stimulate the domestic economy.
Leadership failed to sustain the manufacturing and textile industries when the country discovered oil. A return to agriculture and manufacturing could enable Nigeria come out of recession. Once industries are back, Nigeria could be not just an investment destination but a job destination.
The retail market in the UAE is attracting many foreign investments from leading brands such as Dolce and Gabbana and high profile fashion leaders such as Vogue Arabia. And it’s not just international trends that are making their mark in the UAE, a rise in modest clothing, which caters to the demand of women in the Middle East who like to dress modestly with style is also seeing a surge. Clothing such as the abaya and jilbab are featured on catwalks from around the world.
Modest fashion was specifically designed to help Muslim women in dressing in accordance to their faith whilst still expressing their preferences in style. However, the market has now diversified as more and more fashion labels are catering to the niche sector and by doing so, are further propelling the UAE as a major player in innovative fashion.
Increasing number of Emirati designers are creating innovative designs to keep up with growing demand for more variety. For too long, consumers who want to buy fashion online in the Middle East have suffered from a lack of variety. Online shopping platform Noon hopes to provide a real sense of varied fashion for customers shopping online.
Woolrich is using inspiration from famous American explorer John Muir to help tell his story for its Fall 2017 campaign. The central feature is the brand’s classic Arctic Parka. It was first made in 1972 to offer protection to men working on the Alaskan pipeline in harsh Artic climatic conditions. Woolrich has updated its jacket which is now part of an exploration themed Fall line. Its A/W17 product line also includes a bomber jacket and a vest, city jackets and its debut launch of footwear.
Woolrich is steeped in history as an outdoors brand, having been in business for over 185 years. In order to modernise its story, it turned to Scottish-American explorer John Muir to help tell a story of a ‘return to the land’ theme. Muir is famous for his writings on the natural world and has become an environmentalist recognised as an icon across generations. His Alaskan expedition in 1899 helped shape Woolrich's Fall campaign. Typical of its new image, and to showcase the brand’s new inherent strength the entire campaign was shot in Alaska.
Japan’s Shima Seiki will exhibit at the Première Vision, New York in July 2017. It will once again participate in the new "Manufacturing" area dedicated to technical and logistical manufacturing solutions as sole machine technologist with a machine exhibit.
The company offers timely solutions for apparel companies whose supply chains span the globe. Problematic areas such as ineffective planning, prolonged lead time and subsequent profit loss, limitations in value-added manufacturing are all addressed by the ever-capable combination of the whole garment knitting machine and SDS-ONE APEX3 3D design system. The same star-combination is also effective in reinforcing the Made in USA movement for returning garment production back on-shore, by supporting new supply chain requirements brought on by recent consumer trends such as increase in online shopping activity, with growing demand for mass customization and short turnaround.
Because of their capability to produce elegant items in their entirety in 3D without the need for sewing or linking, whole garment knitting machines realize high-quality quick response production thanks to reduced lead times as well as reduced dependence on labor. These qualities are maximized with the latest MACH2XS series whole garment knitting machine on display at Première Vision.
Whole garment knitting, together with SDS-ONE APEX3, form a synergy that provides revolutionary game-changing flexibility in the knit supply chain. Ultra-realistic simulation capability on APEX3 allows Virtual Sampling to minimize the time- and cost-impact that the sample-making process has on current manufacturing. With this new manufacturing model, the production cycle can be shortened to such an extent that on-demand production is possible without being limited to seasonal cycles.
Plus-size has become a profit-making segment for apparel retailers over the years. Both genders have been buying plus-size apparels to get out of the skinny and slim fit outfits which have failed to match their size. Women, in particular, have been buying more compared to men.
A recent report by a retail analytics firm, Edited, highlights the poor growth of plus-size menswear over the last five years. The report says women’s wear plus-size market grew 375 per cent in 2012-17; while, the men’s segment reported a 54 per cent decline.
Katie Smith, Senior Analyst at Edited, says retailers have not been able to tap the potential of men’s plus-size market to the fullest. While they have understood how to target women in this segment with the latest trends, fit, colour and more, they have failed to meet even the basic needs of the plus-sized men.
Smith further says sizing has been the key issue missed by retailers. A common confusion that emerged is the differentiation between tall and big (men). It is not necessary that a man who is tall wears a plus-size or vice-versa. However, brands like ASOS, Fabletics, River Island and JCPenney are among the few trying to woo shoppers with their dedicated plus-size collections that keep the segment afloat in the market.
In the meantime, various fashion retailers have diverted their focus on segments like active wear and athleisure wear; especially for men. This has withdrawn the attention from men’s plus-size market, resulting in sales drop. While the bigger ladies continue to enjoy the icing on their ‘plus-size’ cake, the men still rummage for even a small bite of the burgeoning apparel segment.
Benetton has launched ‘Power Her Choices’, a partnership campaign with the United Nations Population Fund to protect women from unintended pregnancies. The Italian company aims to deliver the message that all women and girls have the right to decide freely whether and when to have children.
Organised by the government of United Kingdom, together with UNFPA and the Bill & Melinda Gates Foundation, the London Summit on Family Planning brings together governments, institutions and stakeholders to move towards enabling 120 million additional women to gain access to modern contraception by 2020.
Benetton has been involved in human rights and philanthropy and launching campaigns focused on diversity and joining Greenpeace’s 2020 Detox program with H&M in 2016. The new ‘Power Her Choices’ campaign is intended to raise the bar on awareness about family planning and gain additional partners and signatories to their global commitment.
Apex body Apparel Export Promotion Council (AEPC) has launched Indian Apparel Industry Sustainability (AISA) Program to promote sustainable practices in the apparel industry. A guidance tool on sustainability was released by Ashok G Rajani, Chairman Apparel Export Promotion Council along with Ashok Kumar, and Energy Economist at Bureau of Energy Efficiency.
Rajani said there is a strong emergence of sustainability requirements as an important competitiveness tool. It is a great opportunity for us to differentiate ourselves in the global market and offer a sustainable value chain. He thanked C-Kinetics for developing a comprehensive guide book on the various aspects of optimisation. Through AISA they intend to inculcate and encourage this process-where just doing is not enough but bringing measurability and self-impact assessment is also important.
AEPC seeks to promote greater participation and inclusiveness of the apparel industry in sustainability initiatives. The program is an endeavour to recognise and take affirmative action to counter the challenges that restrict the apparel industry from taking bigger roles in global market on account of noncompliance to sustainable parameters. The initiative aims to be a network of individuals and institutions committed to increasing sustainable practices across various segments of apparel sector.
AEPC, as the apex body of the exporters, aims at providing a platform where apparel manufacturers and exporters can turn to – for all the necessary information and handholding needed for being sustainable in a holistic way. It has prepared a guidance tool on sustainability which will provide guidance to companies on how they can align their strategies as well as measure and manage their contribution to achieving the sustainable goals.
Participants at a recent ‘buyers and sellers’ in Dhaka stressed on production of value-added readymade garment (RMG) products to woo further buyers with good price and sustainable business. The meeting of retailers and manufactures was hosted by the Dutch Ministry of Foreign Affairs in collaboration with the Bangladesh Garment Manufacturers' and Exporters' Association (BGMEA).
Faruque Hassan, Senior VP BGMEA said export earnings from garment products are the lowest in last 15 years and there is no choice other than going for value-added products and adopting modern technologies for sustainable business. Some 28 local apparel makers-a pioneer group of companies offering items belonging to high-fashion segment in the EU market - displayed their range of products. They were also part of the CBI export coaching programme.
The CBI (Centre for the Promotion of Imports) is an initiative of the Dutch Foreign Ministry for improving import from developing countries. The apparel companies received training from the CBI on merchandising, design and sample development and the fashion trend, says the BGMEA leader, adding, the Dutch organisation is assisting the makers in networking with new EU-based buyers who don't source from Bangladesh The companies are part of a select group that have passed the selection committee and will exhibit in Paris at a three-day Premiere Vision on September 19 next.
Terming the EU market stable after polls in some member countries, Dhyana Van Der Pols, Programme Manager, CBI said Bangladesh needs to grow in value-added fashion products manufacturing to increase orders from buyers.
The Ministry of Development Strategies and International Trade and the Sri Lanka Export Development Board (EDB) is conducting the second consultation for Sri Lanka’s National Export Strategy (NES) from July 12 to 20. Over 300 public and private sector representatives are attending to chart the next export growth cycle for the country.
The key aim of the meeting is to set a roadmap to expand export and analyse performance of value chains for NES focus sectors, market orientations, challenges and opportunities. They are also expected to identify challenges in the provision of quality and affordable trade support services to Sri Lanka exporters.
The symposium will be followed by regional discussions during September 2017 where national public and private sector representatives will confirm key interventions that the NES should focus on during the next five years. The development of this strategy is the main focus of ‘EU-Sri Lanka Trade Related Assistance: Enhancing SMEs trade competitiveness in regional and EU markets’ project, implemented by the International Trade Centre and funded by the European Union. During the first NES consultation in April, a strategic vision for Sri Lanka’s export growth was agreed upon.
