FW
Canadian brand Ryu, is the world’s first tailored, technical urban athletic brand. The pieces are well-structured, flattering, and easily transition from the gym to casual wear. Ryu’s in-store experience makes an unique use of space which helps facilitate a sense of community. Its flagship store has three distinct spaces: an 800-sq. ft area which trainers can use at no charge to work with their own clients, a 3,000-sq. ft retail space with modular fixtures that allow for hosting after-hours classes and community meetings, and an 800-sq. ft outdoor courtyard suitable for complimentary fitness classes.
The brand believes in building its stores in the community and connecting with the community, athletes and trainers. It’s not taking the typical approach of opening up a mall location. It believes in having a true authentic emotional connection to the consumer. It wants to distance itself from the competition that has built massive awareness and major capital backing.
For Ryu (Respect Your Universe), it is about more than a tight, leg hugging pair of pants. The company seeks to change the game of apparel on a grand scale for the multi-discipline athlete. It’s known for women’s tights, men’s joggers and a celebrated bag line.
India is looking at increasing export of manmade fabrics to Afghanistan. This will include polyester fabrics and made-ups. The current trade with Afghanistan is valued at around $165 million, which includes export of fabrics worth $161 million, made-ups worth $3million and polyester yarn worth $1 million.
Afghanistan is a promising market for the export of textile fabrics from Surat and other manmade fiber centers across the country. Afghanistan does not have textile manufacturing centers and it depends on import of fabrics. But Indian exporters have a negligible direct trade in textiles with Afghanistan. They sell to this market through third countries. Direct exports from India to Afghanistan are negligible. The fabric is being exported via Dubai, Karachi, Bangladesh.
The banking system in Afghanistan is not very strong and Indian exporters have to depend on a third country to export. However, Indian export bodies are working out a trade facilitation program with Afghanistan in order to increase exports of fabrics. The hope is that direct exports to Afghanistan triple in the next couple of years.
India and Afghanistan have similar fabric cultures. Pashmina fabric is very popular in Afghanistan and Surat is a manufacturing center for the fabric.
The cotton sector in India needs comprehensive studies on challenges, requirements, and scope to increase production, and with this in view the Indian Cotton Federation has organised a two-day conference on ‘Indian Cotton Scenario in the Current Context 2016-2017’ on August 19 and 20 at Coimbatore. About 400 people, including cotton ginners, traders, textile industry representatives and brokers are expected to participate at the conference. They will deliberate on cotton area, demand, supply and price situations, and sustainable management practices.
The two-day program will have panel discussions for ginners, brokers and spinners. Talks will also be held on cotton textile eco-system, global scenario, hedging, arbitration, challenges in cotton production, modern trends in spinning, and funding cotton purchase. Later, the association plans to submit their suggestions to the Union Textile Minister.
President of Indian Cotton Federation J Thulasidharan said action can be taken to increase productivity, control price volatility, ensure attractive prices to farmers and streamline exports and imports only when all stakeholders are consulted and a comprehensive study of the sector is done. The Central Government should come out with an export policy for cotton. Based on estimates of the Cotton Advisory Board (CAB), the government should take decisions on exports, observed P Nataraj, VP of the Federation.
With an estimated 370 million people in 90 countries around the world practicing unique traditions and strongly retaining their respective socio-economic, political and cultural characteristics, a newly formed World Indigenous Fashion Council® (WIFC®) has come up. It aims to deliver an unprecedented Fashion Week from October 4 - 8, in Ipoh City, Malaysia, next year. The World Indigenous Fashion Week will deliver a variety of opportunities for both creative and commercial, exhibiting unparalleled fashion and stylish eccentricity originating from designers across seven continents. Recognizing the immense cultural diversity of ethnic and indigenous designers worldwide, WIFC® safeguards the creativity for indigenous fashion industry.
The objective of the council is: innovation, ethnically robust offerings and refinement. The strategic goal of WIFC® is to ensure originality and create a more equitable and sustainable future for the indigenous fashion industry. Championed across the globe, the World Indigenous Fashion Council® includes representatives from Australia, Asia, Caribbean Region, Europe, Hong Kong & India, Kenya & Uganda, Malaysia, New Zealand, North America, Russia & RCIS, South Africa, Zambia & Zimbabwe.
Out of these countries, New Zealand is possibly the smallest to be represented but for the last eight years, indigenous fashion has been a leading force at New Zealand Fashion Week and is now well integrated in mainstream.
Chinese sports brand Anta has used a fiber from DuPont named Sorona for producing apparel worn by Chinese athletes during the Brazil Olympics. Sorona is a sustainable, patented fiber made with renewable, plant-based ingredients. It’s uniquely soft, extremely durable and has excellent stretch and recovery.
Anta is dedicated to the application of sports science and innovation in the development of high-performance, comfortable sports apparel. It designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories.
Sorona polymer contains 37 per cent annually renewable plant-based ingredients by weight. It is used primarily in high-performance fiber applications, including textiles for apparel and home, office and automotive interiors, residential and commercial carpeting and automotive mats.
DuPont has a rich and deep history in the textile market. As an industry leader, DuPont has developed fibers such as nylon, lycra, kevlar and rayon (the world's first man-made fiber). More recently, in addition to Sorona, DuPont’s biomaterials group has focused its innovations on creating high-performing, sustainably sourced materials that become ingredients in products consumers use every day. Through close collaboration with Anta, DuPont has developed a series of sports apparel applications successfully launched into the mainstream Chinese consumer market. Anta selected DuPont’s Sorona as its raw material partner four years ago.
The basic mechanics of the TPP are fairly simple — removal of tariffs, expedited customs clearance and reduced restrictions on transnational banking.
Of the 12 participating nations, only the US houses a major consumer market. So while exports are expected to rise for all, the most benefit is likely to be realised by countries that have become manufacturing hubs for high-end consumer goods, like Vietnam, Mexico and to a lesser extent Malaysia.
The sheer scale of economic activity likely to be affected is massive; the bloc would constitute no less than 40 per cent of global GDP and projected commercial benefits far exceed every comparable free trade agreement in the region. For member nations a harmonised trade regime will attract increasing trade flows into its own orbit.
But how much a non-member like Pakistan would gain is doubtful. With duty free access to American retailers guaranteed, garment manufacturers within the trading bloc are expected to turn away from traditional export leaders like Pakistan and towards American textiles.
Alternatively, textile manufacturers may consider reorienting towards countries not in the TPP fold. Obvious destinations include China and South Korea. And yet Pakistan’s exports to both have shown a downward trend in recent years. Over the last two years, India has overtaken Pakistan as the leading exporter of yarn to China. So it will be difficult for Pakistani textiles to remain viable if the TPP comes into force.
Curtains of three-day Gartex 2016, a comprehensive tradeshow on garment textile machinery will go up on August 27. The show, will be held at Pragati Maidan, New Delhi with more than 100 exhibitors participating. The comprehensive tradeshow will incorporate three distinct sections: Digitex, Fashion 'Fabs' Show and Trims Expo. Each will focus on distinct product categories for easy sourcing and enquiries. This will include products and services related to garment and textile machinery, digital textile printers, embroidery equipment, testing equipment & controls, special inks & dyes, embellishments, assortment of fabrics and allied services.
The show is focuses on the interest of those who wish to reach out to the textile and garment machinery & accessories market in India. Acting as the definitive gateway to provide excellent quality and one-stop selling and sourcing platform, the event will showcase products, services and technologies related to the complete production chain. The organizers hope to accelerate technological advances in the Indian textile & garments industry through the showcase of high-quality, high-speed and competitively-priced products. Occupying 6,000 sq. mt. exhibition area, Gartex will display and promote new technology and state-of-the-art equipment, materials and services in hopes to accelerate technological advances in the Indian textile & garment industry.
Gartex provides a unique platform for national & international suppliers and trade visitors to expand their business opportunities in the garment and textile industry in India. Gartex is the only show where one can source complete garment manufacturing solutions from companies pan India under one roof, thereby making it a definitive gateway into the garment and textile industry of India.
Nike and Adidas have an ongoing battle for footwear supremacy. Nike is the larger business overall and the market leader in the global sports footwear industry with revenues from footwear of over $24.2 billion in 2018, compared to Adidas footwear revenue of $15 billion. These figures include not only Nike and Adidas branded footwear but also Converse (owned by Nike) and Reebok (owned by Adidas). Nike might be the bigger company but through sponsorship and an improving cool factor, Adidas is closing the gap. Since 2015 Adidas footwear has been growing at an average rate of 17.6 per cent whereas Nike footwear has been growing at an average rate of 6.8 per cent.
Nike’s market capitalization is more than double that of Adidas. Adidas has been demonstrating a stronger share price performance in 2019 whereas Nike has been growing in line with industry performance.
Adidas has adopted a marketing approach which focuses more on street wear sneakers through cooler collaborations with music and celebrity influencers as compared to Nike’s more sports-focused approach. Clearly with the athleisure trend moving sportswear from the gym to the office Adidas is betting that it can take even more of the market with this approach.
Though relations between India and Pakistan are not as good as it should be but this has not deterred them from cotton business. Purchasing about 25 lakh bales (a bale weighs 170 kg) which is about 40 per cent of the shipments of the fibre from India so far in the 2015-16 season, Pakistan has emerged the largest buyer of Indian cotton (October-September), trade and industry officials said. The country has so far exported about 65 lakh bales of cotton in the 2015-16 season.
Cotton production in Pakistan is estimated to have fallen by 35 per cent to around 97 lakh bales in 2015-16 season. It usually imports about 12 lakh bales of cotton a year. India is the largest producer of cotton in the world with the Cotton Advisory Board (CAB) pegging production for the 2015-16 season at 338 lakh bales.
Global lifestyle brand Guess, famous for its iconic ad campaigns and trendsetting denim, has partnered Cotton Incorporated's Blue Jeans Go Green denim program by launching a Fall Denim recycling campaign at over 160 Guess stores across the US and Canada. The campaign will be on till October 1. The Blue Jeans Go Green denim recycling program has been helping communities in need across countries since 2006 by giving recycled denim new life and converting it to UltraTouch denim insulation.
Backed by the company's wide chain in-store, digital and online marketing campaign, it has been Guess mission to encourage men and women to recycle their denim at any local Guess store between August 16 and October 1 and in exchange receive a key chain with an offer card for 30 per cent off a new pair of regular-priced Guess denim purchased in-store or online.
The company will promote the Guess denim recycling program with the Blue Jeans Go Green to customers and the community with messaging in store windows, in-store signage and events in partnership with People StyleWatch, email and mobile marketing and social media posts that invite shoppers to help communities in need by simply recycling any piece of Guess or non-Guess denim.
