Maria Klahn, owner of the Selvedge Online GmbH and Burg & Schild buyer Jorg Shane Brandenburg have teamed up with Andreas Becker, co-owner of the Circus GbR which operates the circus hostel, hotel and apartments in Berlin, to create the concept for ‘Selvedge Run’ which will make its debut at Berlin fashion trade shows from July 7-9, 2015.

The new trade show is slated for summer 2015 and is aimed at heritage-conscious men’s clothing, denim goods, boots and accessories. Jörg Shane Brandenburg explains that the show wants to assist the other Berlin trade shows, by installing (boat) shuttles to Seek and Premium as the organizers are already finalizing a renting contract for an industrial-style location close to the river Spree, which shall house 30-40 brands on 1,200 sq. mtr. outside spaces.

As per Brandenburg, when Karl-Heinz Müller revealed his plans to move his trade show Bread & Butter to Barcelona the idea to initiate the new trade show in Berlin for authentic, quality-conscious brands with a handicraft-spirit, arose in summer 2014 in his mind. He wanted to close the gap that had arisen in Berlin for the related segment brands and had already experienced a great feedback. In Selvedge Run, focus will be on work offering a good price-performance ratio to make it attractive also to US and Japanese brands to exhibit here.

Red Wing, Tanner Goods, Stetson, Filson, The Real McCoy’s and many other smaller handicraft labels are expected to exhibit their products in the Selvedge Run. An evening event will be hosted by the organizers of Selvedge Run in Berlin on January 20 for invited brands, buyers and press to reveal more information about the show.