Bestseller has inaugurated its highly anticipated new flagship store in Copenhagen. Housed within a historically preserved building on Gammeltorv, the opening serves as a powerful statement regarding the strategic importance the company places on the physical retail experience.

The creation of the store involved a six-year, meticulous renovation process focused on preserving the architectural façade. This significant investment in the consumer experience is specifically designed to combat the volatility often seen in the e-commerce sector. The move directly addresses Bestseller’s acknowledged need for continued ‘top-line growth’ to sustain its business momentum.

Louise Ejersbo Jensen, Retail Manager, Bestseller, stated, though long-awaited and many years in the making, the store has been built to be large and beautiful.

This new two-story location is designed to serve as a premium, unified showcase for all of Bestseller men’s and women’s brands. By blending these various lines under one roof, the store offers customers a holistic and streamlined shopping journey, moving beyond separated brand experiences.

The launch of this flagship is a key component of Bestseller’s broader post-pandemic growth strategy. By investing heavily in a highly visible, architecturally significant retail space in the heart of its home market, the company utilizes the store as a major brand experience center.