The British Fashion Council (BFC) launched a new campaign ‘This is London’ that celebrates community, diversity & culture at London Fashion Week Men’s June 2019. Shot by London based photographer Markn, the campaign is a collection of 12 images and includes a diverse selection of people from the worlds of art, music, fashion, film & sport. The campaign features a mix of globally established names and current tastemakers, all driving forward London’s culture and reputation, representing the city in their own unique way. The campaign is a testament of the city’s diversity and creativity and highlights the relationship between the creative industries.

The celebrities participating in the campaign were asked questions about London: what they love most about the city, what separates it from others and how the capital creatively defines them. The campaign will be promoted at the main hub of LFWM, The Truman Brewery, during London Fashion Week Men’s June 2019 which runs from June 08-10, 2019.