Birla Cellulose, a leading Man-Made Cellulosic Fibers (MMCF) producer under Grasim Industries Ltd., has clinched the top spot in Canopy's Hot Button Report 2023. This marks the fourth consecutive year that Birla Cellulose has received the prestigious 'Dark Green Shirt' rating, highlighting its unwavering commitment to preserving ancient and endangered forests and championing circular solutions. The Hot Button Report, issued annually by Canopy, a non-profit environmental organization, serves as a crucial tool for fashion brands in evaluating MMCF suppliers' forest fiber sourcing practices.
H.K. Agarwal, Managing Director of Grasim Industries Ltd., expressed pride in Birla Cellulose's recognition, emphasizing the company's dedication to sustainable wood sourcing, forest conservation, innovation, and transparent operations. The company actively collaborates with global MMCF producers to support the Convention on Biological Diversity's goal of conserving 30% of terrestrial ecosystems by 2030.
Birla Cellulose remains a leader in industry collaboration, working closely with key stakeholders, including Canopy, Fashion for Good, and Circular Fashion Partnership, to drive circularity in the fashion sector. Nicole Rycroft, Executive Director of Canopy, congratulated Aditya Birla for their consistent efforts in removing ancient and endangered forests from the MMCF supply chain.
Canopy's Hot Button Report is recognized as an essential guide for fashion brands seeking responsible sourcing from MMCF producers committed to biodiversity and deforestation mitigation. With over 550 global brands prioritizing partnerships with environmentally conscious producers, this signifies a significant industry shift towards sustainability, reflecting a collective annual revenue of over US $1 trillion. The 'dark green shirt producer' ranking, achieved by Birla Cellulose, underscores the highest adherence to CanopyStyle requirements, emphasizing conservation, transparency, traceability, and next-generation solutions.
Birla Cellulose, as the pulp and fiber business of the Aditya Birla Group, operates 12 environmentally efficient sites globally, employing closed-loop technologies and recycled materials for sustainable MMCF production. The company's fibers, derived from renewable wood, contribute to a lower carbon footprint and resource consumption. Active collaboration with upstream and downstream partners further amplifies Birla Cellulose's positive impact on the sustainability of its value chain.