Vicunha, the only manufacturer to offer 100 per cent grounded in BCI cotton products, exhibited for the third consecutive time at the ‘Denimsandjeans’ fair held at Dhaka in Bangladesh recently. The brand is likely to open a showroom in Dhaka soon with export 30 to 35 percent of its production to more than 80 countries. Currently, the company has factories in Brazil, Ecuador and Argentina and other business offices in Colombia, Asia and Europe is responsible for getting their products to the world.

Vicunha was the only non-Asian company to exhibit and was one of the highlights of the event. It presented articles that offer flexibility, recovery functionality and aesthetics. More than 1,300 visitors from 400 companies around the world visited the fair. Vicunha saw visitors from brands like G-Star, Zara, Gap and American Eagle.

Among the novelties present was the launch of Perfect Fit, super line ‘smart’, which offers perfect recovery, and ‘Emana Slim’, which brings to serge the bioactive crystals technology, stimulating blood microcirculation and cellular metabolism.

Thomas Dislich, Director, Vicunha (Europe and Asia), also participated in a roundtable on sustainability along with Italian denim, Adriano Goldschmied and Piero Turk, strengthening the ecological positioning of the company.