British Wool has reported a nearly 25 per cent rise in auction prices, driven by strong demand from buyers. The buoyant market comes as sheep and beef sectors face rising costs.

The organisation, which holds 18 online auctions annually, typically offers between 1,000 and 1,500 tonnes per sale. So far in the 2024/25 season, 57 per cent of the year’s wool has been sold, with some key types exceeding 60 per cent. Most of the 10 auctions held to date have seen full clearances.

British Wool Chairman Jim Robertson highlighted the positive trend, urging farmers to send in their remaining wool. “We appreciate prices are not at the level we’d like, but they are improving. This is encouraging, and we need more farmers to return their wool to maximise returns,” he said.

British Wool continues to push for greater use of British fleece in manufacturing, working with retailers and brands. Recent initiatives include a partnership with Shaun the Sheep to promote wool carpets.

“As a collective, we focus on adding value for our members,” Robertson added. “Our efforts to create demand translate into more competitive auctions and help move British wool beyond being just a commodity.”

The organisation remains committed to supporting UK sheep farmers, ensuring wool collection services and sustainable demand. Robertson urged members to send in any remaining wool, emphasizing ongoing market interest.

“With demand still strong, now is the time to act,” he said. “If you have wool on-farm, contact us to arrange delivery or collection.”