Marking the brand’s first showcase in the Middle East, luxury brand Brunello Cucinelli unveiled a special capsule collection of abayas in Dubai.
Crafted from fabrics like crepe silk and summer-weight wool, the collection combines the brand’s signature tailoring with elegant, fluid silhouettes. Each abaya in The abaya collection has been styled with a shayla, or veil, creating a harmonious addition to the brand’s overall spring 2025 line and resonating with the local cultural aesthetic.
Carolina Cucinelli, VIce President and Co-creative Director, emphasises on the brand’s close collaboration with a Middle Eastern stylist to ensure the collection respects regional traditions, focusing on cuts and comfort. Through this collection, the brand aims to foster a deeper connection with its clients in the Middle East, she explains.
Describing the design process as highly collaborative, Cuccinelli notes, she and her sister work together on each collection to maintain brand alignment. The brand’s sartorial DNA aims to create pieces that can be worn worldwide, she states.
Drawing parallels between Italian and Arab values, Cuccinelli says, both the countries share a passion for family, honoring tradition, and celebrating life’s moments.
