Burberry’s new store in Hangzhou, Zhejiang Province, Mainland China offers the brand’s new Rocking Horse Bag, inspired by Burberry’s spirit of innovation, creativity and equestrian heritage.
Launched as a part of the Winter 2023 collection, the Rocking Horse bag’s design is based on new house motifs through interlocking hardware in the shape of a lowercase 'b' and straps which attach to the bag using stitching in the shape of an uppercase B.
The selected styles inside the store include classic house motifs such as the iconic Burberry Check, a pattern introduced in the 1920s, while the back of the back has the Equestrian Knight Design embossed on it.
Featuring the latest Burberry Classics and Summer 2024 collections by Daniel Lee, Chief Creative Officer, the store offers a collection of menswear, womenswear, shoes and accessories, including the Rocking Horse bag.
Crafted by local stonemasons, the store’s staircase and façade are inspired by classic London architecture, and reflecting Burberry’s British heritage.
The interiors of the store display unique wooden sculptural tables designed by artist Casey McCafferty, alongside rugs from British textile artist Tom Atton Moore, reflecting the brand's commitment to support independent artists.
