Burberry will stop the practice of destroying unsaleable products, with immediate effect. The company will also no longer use real fur. Its Riccardo Tisci’s debut collection to be launched later this month will not have any real fur and the business will phase out existing real fur products.
Burberry formed a five year responsibility agency last year, which covers the entire footprint of its operations and also extends to the communities around it. The brand became a core partner of the Make Fashion Circular Initiative convened by the Ellen McArthur Foundation in May 2018. In the past year, it has created a unique partnership with sustainable luxury company Elvis & Kresse to transform 120 tonne of leather offcuts into new products over the next five years.