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Tuesday, 11 August 2026 16:15

Southeast Asian Exporters gain market share as US apparel imports contract

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Official data from the US Office of Textiles and Apparel (OTEXA) indicates, total garment import valuations contracted 8.04 per cent Y-o-Y to $35.09 billion during the H1, FY26. While economic pressures and cautious retail inventory management suppressed overall procurement, domestic apparel brands restructured vendor networks. Shipments from China declined by 37.69 per cent in value, alongside a 25.27 per cent contraction in Indian exports. American buyers are executing targeted diversification strategies to mitigate tariff exposure and geopolitical disruption, states Stephen Lamar, President, American Apparel & Footwear Association.

Southeast Asian suppliers outperform traditional manufacturing hubs

Cambodia emerged as the top growth performer, posting a 12.32 per cent growth in export value to the United States. Indonesia expanded by 3.40 per cent, while Vietnam strengthened its market position through man-made fiber garment categories. Highlighting this strategic transition, global supplier Target Sourcing relocated 15 per cent of its synthetic activewear production to Phnom Penh facilities this quarter to leverage regional tariff advantages and lower manufacturing overhead. Market analysts project import volumes will stabilize in late 2026 as retail inventory destocking concludes.

US textile and apparel import operations

The US apparel sector imports roughly $85 billion in finished cotton, synthetic, and technical garments annually for retail consumption. Established during nineteenth-century industrialization, domestic procurement relies extensively on international supply chains. Sourcing plans emphasize nearshoring and diversified Asian production, with financial projections anticipating a mid-single-digit sales recovery by late 2027.