The Cashmere and Camel Hair Manufacturers Institute (CCMI) has called for greater protection of the cashmere name through education and enforcement directed towards reducing instances of mislabeling.

CCMI is undertaking legal efforts to protect the integrity of fine fibers. It is working with Italian, Japanese and Korean research institutions and laboratories to develop enhanced fiber identification tools. It has called for efforts to target fraudsters who repeatedly mislabel cashmere and other fine fiber products and to develop affordable technologies to test and guarantee their integrity.

Cashmere and other fine fibers are in dire need of rejuvenation. Playing with fresh colors, avant-garde motives, different volumes and special effects, blending it with different fibers and materials can give cashmere a more casual image and make it more attractive to younger generations.

Thanks to new spinning technologies and processes, it is now possible to spin finer yarn and make lighter garments that can be worn throughout the year and by the whole family. Technical treatments such as self-cleaning capabilities, quick drying and higher resistance to pilling are making cashmere easier to care for than ever before, also making it suitable for casual and even sportswear.

www.cashmere.org/