Chinese business platform, CHIC Autumn, will take place for the first time in October. Around 600 exhibitors are expected to attend the event slated from October 13 to 15. Later in March, CHIC will take place at the modern National Exhibition and Convention Center in Shanghai.
CHIC opens the way to Chinese consumer market for smaller high-end brands with less volume. Matchmaking, networking and further activities to connect international brands with the Chinese retail market underline the position of CHIC as mediator in the fashion business. This edition of CHIC will cover 75,000 sq. mtr. area, comparatively small to the March event. The autumn edition reflects the fashion rhythm and gets ready as a platform to focus the merchandise and not the enormous image booths like in March exhibition. It refers to the order season of international brands presenting their Spring/Summer collections.
The October fair will focus on Spring/Summer collections across all categories: womenswear, menswear, kidswear, shoes/bags/accessories and swim/bodywear. Parallel to CHIC Intertextile will take place at the same fairground and the concept of ‘Show in Show’ will continue. London PURE organizer will, after their first start in October 2014, be integrated in CHIC as PUREshanghai. Around 50 exhibitors will be presenting in this area.
Also Preview in China, the South Korean trade show, will be participating as longtime exhibiting group at CHIC in October. Brazilian show association ABICALCADOS will also have a pavilion at the event.
www.chic-online.com.cn
