Chic Shanghai was held from September 23-25 on a smaller scale and without its international attendees. The three-day fair drew 43,986 visitors and was spread over 52,000 sq m. Although daily life in China has normalized after the pandemic, majority of Chinese suppliers are still facing rough times. One such supplier is Shanghai Langkun Textile Co which attended Chic Shanghai for the first time instead of international clothing shows.
Another attendee, Shanghai Langku has reported a major drop in orders since April while Mill de Lin, a linen specialist, would end the year flat compared to 2019 buoyed by local business.
Other than a domestic pivot, Chic also provided online ways to connect. In April, it created an online platform for the industry to use completely free of charge. The Chic mini-program was also utilized with this most recent fair with industry panels livestreamed and some transactions able to make use of 3-D digital sampling.
