Ellaassay, a top women’s wear brand from China has chosen Lectra Fashion PLM to support its brand management and global business strategy. Lectra, the world leader in integrated technology solutions is dedicated to industries using soft materials like fabrics, leather, technical textiles and composite materials.
Ellasassay creates elegant, haute couture, developed using sophisticated fabric and apparel technologies. The company insists on a very high level of product quality therefore it invests heavily in technology as well as in international design talent. The company’s goal is to grow into a Chinese fashion brand that influences both the domestic and international stage. They are the first Chinese haute couture brand to participate in New York Fashion week, presenting at the event’s main venue.
Ellaassay designs and develops 80 per cent products in-house and manufactures their entire range themselves. Lectra Fashion PLM will help it improve collaboration between its design, development and production teams. With Lectra’s Fashion Platform, each department will be able to work with the same information in real-time. Lectra Fashion PLM will also help the company better control workflow and collection planning. By allowing Ellassay to manage the entire fashion development process with a comprehensive solution, Lectra Fashion PLM will help the company optimize costs.
www.ellassay.com/en/main.htm
www.lectra.com
