Clariant has released ColorForward Interiors 2015, the second annual color forecasting guide for producers of textile yarn and filaments, and designers and manufacturers of textiles, upholstery and carpeting. Clariant is a world leader in specialty chemicals. The color guide defines four trends that can be expected to attract consumer attention in the next few years and creates a color palette that can help marketers tap into the emotions behind those cultural currents.

ColorForward Interiors is derived from Clariant’s ColorForward program, now in its ninth year. ColorForward springs from the minds and experience of color, design, marketing and polymer experts, representing multiple creative industries from all over the world. ColorForward Interiors is produced in collaboration with the Clariant Masterbatches Textile Group and expands the platform to provide additional relevance to the fiber and yarn industry. 

ColorForward Interiors 2015 is targeted at fiber customers, whether they are in carpets, automotive textiles, upholstery or elsewhere. It presents a palette of forty colors, ten for each of four societal trends expected to influence consumers around the world. Each color is presented in polyamide or polypropylene fibers that are formed into pompons and stored in a presentation box that is decorated with illustrations representing the four trend themes. The pompons can be rearranged inside the box to create hundreds of combinations using strong, bright colors with complementary and contrasting neutrals and mid-tones. 

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