The second edition of the Brands of India apparel trade show, organized by The Clothing Manufacturers Association of India (CMAI), was inaugurated on November 12, 2024, by Satish Kumar Sivan, Consul General of India to the UAE. Held at Za’abeel Hall 4 in the Dubai World Trade Centre, the exhibition presents over 150 Indian apparel brands, highlighting a broad selection of Men’s, Women’s, and Kids’ fashion. From casual and formal wear to athleisure, winterwear, and accessories, the event serves as a unique sourcing platform for international retailers, wholesalers, agents, and e-commerce companies.
In his opening remarks, Sivan highlighted Brands of India as a strategic initiative for Indian apparel manufacturers to capitalize on the India-UAE Comprehensive Economic Partnership Agreement (CEPA), which facilitates duty-free apparel imports. He noted the opportunity for Indian manufacturers to attract global buyers amid supply chain challenges in other manufacturing hubs like Sri Lanka, Bangladesh and China, emphasizing Dubai’s role as a vital gateway to global markets.
Santosh Katariya, CMAI President, praised India’s position as a preferred sourcing destination known for low labor costs, flexible order sizes, competitive pricing, and on-time delivery. He noted that this year’s event brings together manufacturers from key production hubs such as Mumbai, Jaipur, and Tirupur, showcasing India’s manufacturing diversity and quality.
The show has drawn more than 1,500 pre-registered visitors from 60+ countries, including buyers from the UAE, Saudi Arabia, and other Middle Eastern and African nations. Notable retailers like Lulu Group, R&B and Landmark Group are among those in attendance. CMAI has extended exclusive privileges, including hotel accommodations and business matching services, to enhance buyer participation.
Running for three days, Brands of India is positioned as a comprehensive sourcing opportunity, with on-the-spot buyers also expected to attend.
