Jim Swanson is Columbia Sportswear’s senior vice president and chief financial officer. Peter Rauch is senior vice president and chief transformation officer.

Swanson brings a wealth of experience with the company to his role, having served in a variety of key finance positions over the past 14 years. He served as Columbia’s senior global financial analyst from April 2003 to December 2004, as finance manager from January 2005 to December 2008 and as director of strategic and financial planning from January 2009 to May 2015 when he was named vice president of finance.

Rauch will lead the company’s newly-formed transformation office, which is being established as part of the on-going business assessment launched by the company in the first quarter of 2017. He brings to the role diverse, global experience with the company. Rauch joined the company in January 2008 as retail accounting manager. He was promoted to director of retail accounting in April 2010, senior financial controller - EMEA in June 2011, and chief financial officer of the company’s joint venture in China in July 2013. His financial and operational experience are expected to enable him to play a key role.

Columbia Sportswear is a leader in the active outdoor apparel, footwear, accessories, and equipment industries.