Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

COVID-19 to drive demand for activewear

In a recent webinar, Fashion Snoops stated that climate change, coupled with the uncertainty of the coronavirus, is leading the active wear category down a design path based on utility and preparedness. Over the next 18 months, consumers in crisis mode will likely drive up the demand for active wear that provides adaptability, utilitarian practicality and protection, the trend forecasting firm reports.

There’s been an uptick in designs that aim to protect the wearer for some time, said Taylor San Nicolas, Fashion Snoops active wear editor.

From material innovation to construction design, Fashion Snoops says designers will reconsider activewear garments for extreme adventure and resiliency.

Here, fabrics will help bridge science and fashion. Materials and hardware are based on preparedness and protection. Reinforced mesh that doubles as a pollution filter, canvas with high tensile strength and thermal fabrics that would otherwise be reserved for first responder are being adapted for commercial use.

There’s also a focus on how technical finishes can augment materials to be more protective, durable and functional—be it enhanced gripping or more tactile or visible.

Key design concepts include outdoor staples with rugged qualities, apparel with “on-the-go” power supply for electronics and designs that include face protection.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
 
VF Logo