Curve the a lingerie and swimwear show in Las Vegas, wants to add a new dimension to its Las Vegas trade fair by associating itself with the leading ready-to-wear show in America, Magic. Curve’s next edition will take place in the framework of Magic, but retain its distinct identity.
Called CurveNV@Magic, the lingerie and swimwear show will take place over three days instead of two, August 17 to 19, 2015. The trade fair will have its own entrance with the Curve banner. Until now there has been small, winter lingerie and summer swimwear offering at the Magic trade fair, but no dedicated and structured sector as such. With this alliance, Curve hopes to attract a few more international brands, but also American ones.
Curve will still be in charge of its advertising and promotion among its targeted specialist buyers, but Magic will add the show to its own communications for its ready-to-wear audience. Apart from lingerie and swim wear, Curve showcases sleepwear, lounge wear, shape wear, hosiery and maternity.
Curve was launched in Las Vegas in February 2007 and now produces trade shows twice a year, in Las Vegas and New York. Eurovet, a Paris-based international organizer of lingerie and swimwear trade shows, bought a 30 per cent stake in Curve in November 2008.
www.curvexpo.com/
