Israeli intimates and apparel giant Delta Galil has signed a deal to acquire major intimates online retailer Bare Necessities. The retailer can significantly enhance Delta Galil’s presence in the digital world, as it continues to pursue growth online.
Bare Necessities is a 22-year-old New York-based business that was acquired by Walmart in 2018. It sells more than 160 brands and 6,400 styles in intimates, women’s swimwear, shapewear, lingerie, sleepwear, and hosiery, among others.
The labels it sells include Wacoal, Chantelle, SPANX, Calvin Klein and Miraclesuit, with exclusive collections including Birdsong and Camio Mio.
Importantly for its new owner, the site will also offer Delta Galil’s own brands once the deal is complete. Delta Galil’s labels include Schiesser, Eminence, Athena & Liabel.
The company also designs, develops, markets and sells branded denim and apparel under the 7 For All Mankind label, and womenswear under the Splendid and Ella Moss brands.
