Amsterdam can be called the European capital of denim. The concentration of jeans brands in the Dutch capital is indeed impressive. Key industry players like G-star and Tommy Hilfiger Europe are headquartered here. The boutique denim trade show Kingpins will be putting on its first European edition this week in Amsterdam.
This October, House of Denim will open Denim City Headquarters in Amsterdam. The central goal of House of Denim is to educate the denim industry about cleaner production methods that conserve water, while attracting industry players as well as denim brands themselves. Members will be able to take advantage of resources offered at Denim City Headquarters: 125 sq. mtr. of the headquarters will be set aside for archives provided by the House of Denim and partners.
A 275 mt. sq. space will be equipped with sewing machines, serving both as a production workshop for up cycling companies as well as a laboratory for business incubators. Up until now only available to Dutch students, the program will welcome 25 international students in 2015. Denim City Headquarters will provide space for workshops. 300 sq. mtr. will be rented out as office space for denim companies or experts who want a pied-à-terre in Amsterdam - in line with House of Denim’s goal of connecting the industry’s professionals.
