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“Denims can be sustainable and beautiful”

“ We made it happen,for the first time, that denims can be sustainable as well as beautiful looking product,” said Alberto Candiani, Owner, Candiani-Denim, winner of ITMA Sustainability Innovation award” in an exclusive conversation with Sanjay Chawla, Global Convener, FashionatingWorld at ITMA 2019 at Barcelona, Spain.

 

Candiani says denims can be sustainable and beautiful“We made it happen,for the first time, that denims can be sustainable as well as beautiful looking product,” said Alberto Candiani, Owner, Candiani-Denim, winner of ITMA Sustainability Innovation award” in an exclusive conversation with Sanjay Chawla, Global Convener, FashionatingWorld at ITMA 2019 at Barcelona, Spain.

“Of course , it is challenging to create sustainable denims, we strived for over 2 years with Lenzing to create this beautiful and sustainable product,” he further added.ITMA Candianisays denims can be sustainable and beautiful“I aimed to convert denim waste into sustainable fabrics.

If we could convert even 250,000 meters i.e. 1 percent of our 22.5 million meter of denim fabrics, it would be a great achievement. However, other denim fabric manufacturers can convert upto 5 per cent of their wastes, “he opines.

The new sustainable denim is around 15 percent more expensive than the regular denim. “However, buyers are willing this extra prize for a sustainable fabric.

We tried many blends and combinations, but the equal combination of recycled fibre and Refibra worked out as the best. Now, we plan to add sustainable elastane materials to take regeneration concept further,” adds Candiani.

 
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