The fast fashion market is growing at four per cent a year.

Fast fashion is an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers. Fast fashion is clothing designs that move quickly from the catwalk to stores to take advantage of trends.

Fast fashion has three main components from the consumer’s perspective. It’s cheap, it’s trendy and it’s disposable. The fast fashion industry plays a huge role in the global economy. It employs 300 million people around the world.The increasing adoption of affordable clothes by the rising youth population is driving the market’s revenue. Other factors are a growing youth population and the expansion of emerging economies. The growing demand for trendy and stylish clothing coupled with the rising per capita disposable income of consumers is the major factor driving the market growth. The increasing innovations in supply chain management are driving the market growth.

Women hold the largest share of the fast fashion market. North America is the fastest growing region in the fast fashion market. The growing demand for stylish and original clothing drives the region’s market growth. The US is the largest market supporting the growth of fast fashion. Asia Pacific also presents lucrative prospects.