Devan Chemicals has launched a technology- Purissimo™ a probiotic-based solution that make textiles free from allergens shed by cats and dogs. The technology is based on probiotic bacteria and therefore, completely natural. First, inactive probiotic bacteria are encapsulated into microcapsules.

These microcapsules are then integrated into textiles. When the fabric is exposed to friction, the microcapsules break open and release the spores. The spores absorb humidity, are then transformed into probiotic bacteria and start to consume the organic matter, which contains the various allergens that cause allergic reactions and asthma. Test results show a significant reduction of 92.8 per cent on the amount of cat hair allergen Fel d1 found in treated samples.

Since many studies have suggested that allergic diseases have increased in frequency, Devan thought it was about time someone came up with a solution. After months of testing, the company came out with a solution for allergies triggered by pets such as cats and dogs.