The global digital textile printing market is projected to expand at a compound annual growth rate of 16.3 per cent during 2018-2027. Taking the lead will be the Asia Pacific region (excluding Japan), whose growth will be mainly attributed to contributions from emerging economies, such as India and China. This region is characterized by a robust political, demographic, and economic ecosystem of the leading emerging economies; and a rapidly growing digital textile printing industry in the region will lead to optimum growth levels in the coming decade.

China is expected to be at the forefront, spearheading the growth. The Chinese digital textile printing market has witnessed rapid growth in the past couple of decades. End user sectors of digital textile printing, such as food and beverage, personal care, pharmaceuticals and automotive, are increasingly adopting digital textile printing on their sales promotion devices. Growing promotional activity has increased the growth of the digital textile printing market.

Revenue from digital textile printing in North America is estimated to account for over 43 per cent of the global digital textile printing market revenue in 2018. Key players in this market include Durst, Seiko Epson, Roq, Konica Minolta, Kornit Digital, Mimaki, Sawgrass Technologies and the M&R companies.