Europe -based denim and garment maker Genesis’ spring/summer 2021 collection incorporates eco-conscious fabrics such as organic cotton, recycled fabric and polymer. Technical fibers are also in the spotlight. Hyper blue, natural cotton colors, flat bright indigo mid shades or urban grey and reactive layers dominate the feeling of the new collection. In terms of looks and treatments the collection has developed several unique interpretations such as engineered garments, digital laser patterns, wester silhouettes, workwear, soft dyes, contemporary stripes, dirty green cast and eco-acid wash. This is a collection where technology and tradition meet.
The company has a social responsibility program. This includes services such as a digital payment to facilitate financial empowerment of workers through a dedicated transparent mobile banking service for all employees. The subsidized shop ensures authenticated and hygienic products directly from the mills at a very affordable price for all workers. Some of the other facilities include medical service and child care. Genesis aims at targeting the high fashion denim market in Europe. It has released a high-end capsule collection.
Genesis based in Europe is a denim and apparel garment manufacturer which caters to leading fashion brands in the European, US, Asian and Russian markets like Diesel, G-Star Raw, Jack & Jones, C&A, Celio, Zara, Target, VF and Gap.
Hyosung has opened its first spandex plant in India near Aurangabad in Maharashtra. The plant has an annual production capacity of 18,000 tons. Since it initiated operation in India in 2007, Hyosung built a high voltage breaker plant in Pune in 2016 and is gaining sales by expanding its business in India. The operation of the new spandex manufacturing facility is expected to further increase its sales.
The Korean conglomerate is known for its spandex brand Creora, which has about a 50 per cent market share in India. It is market demand that pushed Hyosung to start a new factory in India. Hyosung sees India as among its top five spandex markets and having sustained growth. Hyosung grows by about eight per cent a month in the Indian market, which has led to more than 50 per cent growth a year. The primary mission of the group is to support the growth of Indian and southeast Asian textile manufacturers through new products, exceptional service and trend presentations.
The spandex market in India is growing continuously as the demand is driven by increasing consumer awareness about healthy lifestyles and the demand for comfort in various kinds of apparel, including denim.
Philippine garment exports dropped 15.6 per cent in 2018 compared to 2017. The plan is to revive the textile and garment industry. Over the next two years ,the country has a target to be among the top 20 garment exporters in the world. From 2023 to 2025, the goal is to be part of the top 15 garment exporters. And over the long term, from 2026 to 2029, the aim is to be among the top ten exporters of garments in the world.
Short term strategies include enhancing market access by entering into free trade agreements particularly with the US, promoting innovation and automation, importing raw materials for textiles, establishing regional or localized ecosystems, streamlining administrative processes and building a database for the textile-garment industry. In the medium term, the approach is to address infrastructure gaps and logistical bottlenecks, establish clustering, diversify export markets, promote fashion design training centers and increase investments for research and development. For the long term, the strategies include focusing on manpower training programs to equip workers with highly specialized skills and to increase the supply of natural fiber textile raw materials.
Also, financial assistance will be provided for the purchase of raw materials, new machinery and equipment and by increasing the area of land for cotton production.
India has been ranked 73rd out of 152 countries in the Business-to-Consumer E-Commerce Index 2019 by the United Nations Conference on Trade and Development. The index measures an economy's preparedness to support online shopping, moving seven places up in the list. It cores 152 nations on their readiness for online shopping, worth an estimated US$ 3.9 trillion globally in 2017, up 22 per cent from the previous year.
India is ranked 73rd in the 2019 index, slightly improving its position from 80 in 2018 and 83 in 2017. According to the report, In India, Internet shoppers constitute 11 per cent of the total number of internet users in the country.
Countries like Iran, Kazakhstan, Azerbaijan, Vietnam and Tunisia score better than India and are ranked on the 42nd, 57th, 62nd, 64th and 70th position respectively. Switzerland has been ranked second on the list, followed by Singapore, Finland, the United Kingdom, Denmark, Norway, Ireland, Germany and Australia.
European nations hold eight of the top 10 spots on the index. The only non-European countries on the top 10 list are Singapore on the third position and Australia on the tenth.
"In order to improve soil health, Wrangler works with scientists and specialists to implement techniques such as no-till, cover crops, and crop and grazing rotations to supplement organic matter and microbial organisms in the ground. These practices lead to higher yields for farmers and reduce associated carbon emissions"
Having realized environmental and social stewardship as a key to success, denim brand Wrangler aims to reduce its environmental impact of its apparels by creating a cradle to cradle supply chain. The brand is investing a huge amount of capital to decipher new ways to improve soil health, water usage and dying techniques, and to nurture the next generation of farming.
In order to improve soil health, Wrangler works with scientists and specialists to implement techniques such as no-till, cover crops, and crop and grazing rotations to supplement organic matter and microbial organisms in the ground. These practices lead to higher yields for farmers and reduce associated carbon emissions. They also help preserve natural habitats and biodiversity.
Wrangler also shares its internal findings with future leaders. Recently Wrangler held a Land Stewardship Conference for students at its Greensboro headquarters in partnership with the National Future Farmers of America, North Carolina, and the USDA’s National Resources Conservation Service (NRCS).
Besides improving soil health, Wrangler is also committed to reducing the negative impact of cotton industry. For this, it has started a sustainable cotton coalition in 2017. The coalition includes partners such as Cotton Inc., Soil Health Institute, the E3 growing platform, Field To Market, Texas Alliance for Water Conservation, The Nature Conservancy, North Carolina State University, the NRCS, among others. This helps Wrangler to produce more sustainable cotton. In 2020, the company aims to help cotton farmers to implement these best practices across soil health, water management, etc.
Wrangler is also an active member of the Better Cotton Initiative (BCI), which works to improve environmental and social practices in the global cotton industry. The Wrangler and its partner brand, Lee purchased around 8,000 mt of BCI-certified cotton in just two years. And by 2025, it has plans to reduce the impact of primary materials 35 per cent.
Meanwhile Wrangler is also implementing water-conservation technologies in its manufacturing plants. The brand aims to reduce water consumption by 20 per cent at all finishing facilities by 2020. This will be achieved by implementing techniques such as changing the way it applies detergent in the finishing process. The company also uses efficiency measures such as water pressure and fixture best practice, and is working on water recycling and cleaning strategies such as microorganism filtration. These practices led to some of its manufacturing facilities using 45 percent recycled water.
Wrangler also leverages its position to create innovative sustainable dyeing solutions. And is also exploring foam dyes in partnership with Texas Tech University and Tejidos Royo. For this, it is collaborating with Stony Creek Colors, which uses natural indigo dyes. The brand uses Stony Creek Colors’ natural indigo in its 27406 collection and plans to explore further collaboration. Such environmentally conscious innovation not only improves its sustainability profile, it also advances its brand image and bottom line.
Guiding its business through these sustainability initiatives, Wrangler aims to drive long-term growth for the company in a marketplace that demands truly responsible practices.
"To cater to this demand of their consumers, GST continuously invests in new technologies to ensure top performance and sustainability of their products. The group has laboratories close to its factories to customise the testing of its products It can also provide fast lab testing and adapted onsite testing, helping with the right sampling frequency and optimisation of tests"
Often, activewear companies find it difficult to balance consumers’ heightened expectations with compliance demands. However, SgT Group has been effectively balancing these two goals by offering a range of quality management solutions for clothing and textile product manufacturers. The group believes it is important for such companies to find the right factory that has the required process for this type of garments. These brands also need to ensure that they provide the benefits listed on the hangtag of an active wear garment, such as UV protection, moisture management, or anti-bacterial properties.
On the ground approach to ensure performance
Another approach that the group advises is to have a boots-on-the-ground approach to ensure performance and compliance. The group’s teams visit fabric mills and related setups almost every week for engineering and supporting the various processes and applications. The group also participates in all major conferences and machinery and R&D events.
It also works closely with clients’ R&D departments to assess risks and address them during the materials development and sourcing process. The group provides upstream quality solutions, focusing specifically on raw materials, to identify and prevent issues before they reach the production lines, allowing brands to save time and money.
An important value that SGT upholds is innovation. The group believes as their consumers expect improved performance from them, activewear brands have to be more innovative than their fashion counterparts. To cater to this demand of their consumers, GST continuously invests in new technologies to ensure top performance and sustainability of their products. The group has laboratories close to its factories to customise the testing of its products It can also provide fast lab testing and adapted onsite testing, helping with the right sampling frequency and optimisation of tests.
These strict rules challenge its team and partner clients to develop new performance tech to a degree of excellence right off the bat. The group uses its on the ground’ experience to help brands build and maintain credibility thanks to clear communication—overcoming the language barrier with local teams placed all over the world—and accompanying suppliers through ongoing development and improvement in terms of quality.
SgT also incorporates sustainability in its activewear though the use of eco-safe materials, like wool and bamboo. Besides, the company encourages eco-focused product development in its partner brands. The company hopes that as a new influx of cash in the activewear market will enable textile developers to introduce new eco-safe products that don’t compromise on the performance front.
Any industry that hopes to prosper has to put the welfare of its workers on par with business profitability besides measuring the impact of its operations on the environment and sustainability.
To achieve this, “the industry needs to use cutting-edge technologies. It needs to incorporate innovative technologies into its operations. Brands should manage their supply chains in an efficient and transparent ways,” says Lakshmi Bhatia.
The industry also needs to realise the importance of having smart, happy, confident women in its workforce. “We need to support the informal sector which employs a large number of women. We can do a lot more in terms of value addition. However, we need to first tap into potential of the domestic market,” adds Bhatia.
Fast Retailing will soon open its first Uniqlo store in Vietnam as the company forays into the sixth market in Southeast Asia which is also one of the fastest growing economies in the region. Fast Retailing hopes Vietnam will drive its regional growth as consumption rises and at the same time, become a manufacturing hub for the company in the face of a prolonged U.S.-China trade war.
Located next to other fast-fashion brands H&M and Zara, Uniqlo's store in a shopping mall in Dong Khoi in Ho Chi Minh City will be one of its largest stores in Southeast Asia with a gross floor area of 3,107 sq. meters and three stories high.
Vietnam is one of the key markets for Uniqlo, which currently has more than 2,000 stores worldwide and plans to quadruple stores in Southeast Asia to 800 in 10 years. Fast Retailing hopes to increase sales by 30 per cent every year in India -- where it opened its first store in October -- Southeast Asia and Australia.
The EU Design/Fenili Group has introduced a collection of garments that feature buttons and embellishments made from corozo as well as various accessories created from this material. Corozo, commonly referred to as vegan ivory, is a 100 per cent natural product that resembles a hard resin in consistency, boasts of excellent durability and scratch resistance, and easily lends itself to dyeing. Obtained from the nuts of a palm that grows in the rainforest of Ecuador, corozo is the product of a process which does not require water for irrigation or fertilizers, resulting in a material that is fully organic and natural.
Consumers around the world are increasingly gravitating toward eco-friendly products. EU Design/Fenili Group, established in 1999, is a supplier to the North American apparel industry, producing and distributing buttons, packaging, fashion trims, and custom jewelry. It is known for its environmentally friendly procurement and production practices. A strong proponent of sustainability, the company maintains R&D centers in Italy and Hong Kong and factories in Italy, India, and China. The group takes great pride in its corporate culture, which combines a modern approach to manufacturing processes with dedication to community support and enterprise values such as accountability, loyalty, proactivity, and workplace safety.
Pakistan’s textile exports increased 2.95 per cent in the first quarter of the current fiscal year.
Shipments of knitwear and readymade garments rose in double digits during the period. The country’s textile sector exporters have been urged to adopt sustainable business processes and add green products to their range so that they can differentiate themselves from other competitors in the European market. Fairtrade, organic and/or responsible concepts in addition to complying with common sustainability standards and certification are seen as giving a competitive edge in Europe and easing market entry. Another area is value addition in producing artificial leather clothing. Another plan is to attract more buying houses to Pakistan. The country feels higher market segments are the most promising, as they allow exporters to distinguish their products. Pakistan’s exporters have also been encouraged to create their own brands as well to cater to specific niche areas in the textile sector like hospitals, hotel textiles, and safety/work wear textiles.
China, India and Vietnam are among the European Union’s major suppliers of textile products, while countries like Turkey, Italy, Portugal, and France have the advantage of being in proximity and assured timely supplies, with minimum financial cost of small inventories.