DKNY has roped in Hailey Bieber as its new global brand ambassador for the Fall 2025 campaign. This collaboration highlights Bieber's confidence, creativity, and fashion sense, as she embodies the spirit of DKNY.
The campaign features her styling of redesigned classics from the DKNY est 1989 capsule alongside contemporary silhouettes, blending nostalgic and modern elements. Key pieces include structured blazers, oversized outerwear, and modern accessories, all set against a backdrop that reflects New York's industrial aesthetic.
DKNY's campaign aims to connect with a global audience across various media channels. The new collection is available on DKNY.com and at select retailers.
The partnership emphasizes DKNY's connection to New York street style, aligning the brand with contemporary culture and fostering a sense of authenticity. By showcasing a diverse range of styles and modern silhouettes, the collaboration merges the brand's classic heritage with current trends to appeal to a broad audience. The campaign will be promoted through a multifaceted media approach, including social, digital, and influencer partnerships, to enhance DKNY's global visibility and market reach.
